Volkswagen Business Responsibility Analysis

Identify 3 key contemporary trends or changes in the external environment and show how they will impact the company making the eco-car

As a company Airbus has taken many measures for sustainability including environmental measures and has been at the forefront of innovations which have a positive impact on environment. It has tried to create more value in its offerings with lesser impact on environment. Impact on the environment is a major concern at Airbus for the decisions which it makes at the highest level which deals with long term planning to daily operations

Cars are something that almost every person has or will use in their everyday life or need to use their car to get to and from work or school everyday. Well in this paper you will learn about what technology has done to change the Automotive Industry as well as your everyday life. This paper will be focusing on the Technologies inside of the car, along with the Technologies that keep you safe and also a little bit about Self-Driving Cars. So fasten your seatbelts while you are reading this paper.

The Volkswagen (VW) corporation experienced a major scandal after it conspired to manipulate data for diesel emissions. Business ethics, legal issues, and a Biblical worldview are common areas of failure and are clearly present in this case. Lippe (2015) stated that these acts were deliberate and examined the responsibility of legal counsel to mitigate such acts. If not for road testing by engineer, John German, excess emissions may not have been detected, and due to outcry, VW admitted to their technologically sophisticated fraud (Patra, 2016). God’s Word reveals, “But there is nothing covered up that will not be revealed, and hidden that will not be known” (Luke 12:2 New American Standard

One of the largest car manufacturers in the world is located in Japan which is Toyota. Toyota’s employees believe in the high technology and innovation to provide their products to their customers. However, they should invest more money and their attention more to manufacturing more of the eco-friendly cars ("Business Overview", 2011).

Akio Toyoda, the founder of the car company Toyota Incorporated, once said “Automobiles are the pinnacle of human transportation. The percentage of families across the world who own cars have reached new heights in the past decade. Multiple families now have an easier form of transportation than walking or taking an overcrowded bus. For that reason, I am happy with what I do.” Akio Toyoda is right for saying so. The usage of automobiles increases by 150% since the past decade as more consumers look towards faster and cheaper methods of transportation. The increase in usage brings many concerns to well-minded citizens, specifically concerns regarding the environment and the conservation of energy. In order to tackle the problem locally, multiple

New technology is improving the safety of drivers and their passengers. Self driving cars are now allowing drivers to do other activities than having complete focus on the road. The Eno centers study has estimated that 4.2 million car accidents will be prevented. Self driving cars are able to predict accidents, control speed, and break when needed. These cars are also able to adjust the speed and tire traction needed according to weather conditions. Even though these cars can help the problem with distracted drivers they are not perfect and can be

Volkswagen wants to become a global and environmental leader in the automotive world and has developed the “Strategy 2018”. The “Strategy 2018” is stated in their latest annual report in the goals and strategies section as follows:

| * Focuses on environmentally friendly cars. * Technological innovations have given Toyota competitive advantage.

Due to the rapid growth of the company, Deutsche Brauerei are considered to be a profitable company. For firms to grow sustainably, there are plenty of things the firms should do to help them become sustainable such as expanding manufacturing capacity, developing new exquisite products etc. which require quite a lot of money.

Volkswagen goal is to become the ecological and economical leader in the automotive industry and to be the world’s leading automaker by 2018. Volkswagen has four main objectives through which they will achieve their goals.

Volkswagen created a device that would pass an emission test, a cheaper ignition switch was used, which caused air bags not to deploy and cars to stop when bumped into moving vehicles. In the article “Volkswagen: Where were the lawyers?”, the decisions of the lawyers involved are examined, were these lawyers being ethical did they follow proper guidelines? After reviewing this article, I feel as an employee or manager in either the legal office or the engineering department, this could have been prevented.

Bayerische Moteren Werke AG (Bavarian Motor Works), or BMW, is a German luxury vehicle, motorcycle, and engine manufacturing company founded in 1916. The company has its headquarter in Germany, but also has an American facility in Spartanburg, South Carolina. In addition, BMW is celebrating its 100-year anniversary this year. Being in the automotive industry, one would be surprised at how a company values sustainability, especially when it focuses on the interrelationship between the triple bottom line. However, the BMW Group has been named the world’s most sustainable automotive company again by the Dow Jones Sustainability Indexes (DJSI). The head of Sustainability and Environmental Protection, Ursula Mathar, stated, “For us, sustainability is an important part of our identity and our strategy. We have accomplished a great deal in recent years and continue to set ourselves concrete goals for the future … This shows that our activities continue to have an impact and we are on the right track” (The BMW Group). This company defines its sustainable operations by taking social and environmental responsibility for everything they do. The BMW Group has extensive initiatives that affect the planet by reducing its carbon footprint, their profits by effectively utilizing renewable resources, and their people by providing diverse opportunities and protecting self-wellbeing.

"THE BMW Group, as one of the world's most innovative companies, shows that Germany still leads the global field as a centre of innovation," says German Federal Minister Wolfgang Clement, who is patron of the award.

In 2013, Volkswagen was ranked number eight from Forbes in regard to the top companies with the best reputations for Corporate Social Responsibility (Smith, Forbes, 2013). Volkswagen had a reputation for “innovation, corporate citizenship and economical, environmental and social sustainability” (Volkswagen, 2013) and many people trusted the company and the way that they conducted their business. This all changed in 2015, when just as many automakers did before them, they surrendered to their greed and