Volkswagen

20284 WordsApr 24, 201182 Pages
MA MANAGEMENT DISSERTATION XIAOFENG WEN The Investigation of Volkswagen’s Entry Strategy in China’s Car Market By XiaoFeng Wen 2007 MA MANAGEMENT 17,957 words -0- MA MANAGEMENT DISSERTATION XIAOFENG WEN Keywords Volkswagen (VW); Market Entry Strategy; Foreign Direct investment (FDI); China’s car industry; Shanghai Volkswagen; Joint Venture. Abstract China is one of the most attractive investment destinations for the world investors, now almost all the world car-manufacturing giants have launched their factories in this country, making huge efforts to explore their market share. And it has one of the world’s largest car markets, in the past few years sales have grown forty to sixty percent…show more content…
China’s Car Industry 5.4 Summary 57 58 60 62 64 65 65 67 69 6.0 VW’s Future Challenges and Directions 6.1 Introduction 6.2 SWOT analysis on VW in China 6.3 The Future Directions of VW in China’s Group 6.4 Summary 70 70 70 73 74 7.0 Discussion and Conclusion 7.1 Discussion 7.2 Conclusion 75 75 75 77 REFERENCE APPENDIX -5- 82 MA MANAGEMENT DISSERTATION XIAOFENG WEN List of tables and figures Figure 1.7 The structure of the dissertation Figure2.2 Modes of entering foreign markets Table 2.32 Factors affecting the FDI decision Figure 2.33 Types of FDI 12 15 19 22 Figure 2.36-1 Porter’s five force 28 Figure 2.36-2 SWOT Analysis Frameworks 33 Table2.36-3 Factors in PEST Figure 3.3: Underlying Philosophical Assumptions Table 3.5 The structure of interview questions 34 38 41 Table 4.21-1 The brief introduction of VW 44 Figure 4.21-2 The VW group structure 45 Table 4.21-3 The brands of VW 45 Figure 4.21-4 VW Production Facilities Worldwide 46 Chart 4.22-1 The Global Geography of VW 47 Table 4.22-2 Three phases of VW’s International Profile 48 -6- MA MANAGEMENT DISSERTATION XIAOFENG WEN Table 4.4 Volkswagen in China 56 Figure 5.22-1 Growth of Real GDP of China 1978-2005 60 Figure 5.22-2 China’s Real GDP 1992-2004 61 Figure 5.22-3 China FDI Growth 1984-2004 Figure 5.3 Major Players and their relationship in China’s Car Industry 61 68 Table 6.2 SWOT

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