Volkswagen 's Brand Loyalty Among The World

1273 Words Feb 10th, 2016 6 Pages
Introduction
Volkswagen is one of the leading automaker in the world. It has a good market exposure and Volkswagen maintain a good marketing and marketing communication support all over the world to maintain its brand among the automotive market. Volkswagen have wide verity of brands under one umbrella like Audi, Bentley, Seat, MAN, Lamborghini, Porsche, Skoda, Bugatti, Ducati, Scania.

• It is a one stop solution for all type of vehicles.
• Not just a car maker but gives all other automotive related services.
• The brand is well-known in all age groups.
• It is a pride to have a Volkswagen vehicle.
• It has a brand loyalty among its entire users.
• Unbeatable quality and luxury brand among all over the world.
• To dominate the market an automaker needs multiple brands and Volkswagen has more than anyone else.
• Volkswagen’s stated goal is to become a largest automaker company by 2018.
• Volkswagen meaning in English is people’s car.

Target Market Profile
Primary Target
Demographic
• Males and females 50+ years old.
• Education level not important.
• Disability or can’t drive common cars.
• Income level over $40,000 CAD/year.

Psychographic
• Rational, savvy customers.
• Independent lifestyle.
• Socially active.
• Active with a healthy outlook.

Geographic
All across Canada, with emphasis on major urban markets.
Secondary Target
• Males and females 20 to 50 years old.
• Technologically savvy.
• Active lifestyle.
• Care about environment.

Marketing Objectives
• To…
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