Volkswagen 's Competitive Growth And Profitability

963 Words Sep 19th, 2016 4 Pages
The automotive industry is a challenging field that has the potential for strong growth and profitability. It is also a fast-pace and demanding environment that Volkswagen’s company has been able to navigate for 78 years. Volkswagen automobiles are inventive, unique, stylish, but also extremely convenient for families. Volkswagen is one of the world 's leading automobile manufacturers and the largest carmaker in Europe. Volkswagen markets its vehicles under multiple brands, including Volkswagen Passenger Cars, Audi, SEAT, Skoda, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania, and MAN. VW has factories in many parts of the world and also manufactures vehicles for local markets while continuing to expand due to their research and development.
One of Volkswagen’s biggest strength is their robust research and development. VW focuses on expanding its strong brand and product portfolio while improving the functionality, quality, safety and environmental compatibility of their products. Volkswagen also focuses on electrification of their vehicle range to create an efficient range of engines and lightweight construction while working on increasing its alternative drive technology. VW’s robust focus on research and development has allowed them acquire several patents. In Fiscal year 2015, the group filed 6,244 patents globally for employee inventions. VW primarily focuses its R&D on 11 areas, which includes powertrain development, body…
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