Vrio Analysis Nokia, Amazon Shai Zamir, Dan Saguy

2017 Words9 Pages
Strategy Assignment 2 Internal Analysis - VRIO

Shai Zamir Dan Saguy


, Inc. is an American multinational electronic commerce company in the online retail market. Its’ headquarters is in Seattle, Washington, United States. It is the world's largest online retailer, with different websites for large countries. Amazon was founded by Jeff Bezos in 1994 (the site went online in 1995). It started as an online bookstore, but soon diversified, selling DVDs, Music, software, games, electronics, apparel, furniture, food, and toys.

From a papermill company founded almost 150 years ago, Nokia is a multinational communications corporation that is headquartered in Finland and engaged in the market of manufacturing of mobile devices and
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Rarity Nokia’s brand name is not rare. In the mobile phone manufacturing industry the other competitors have strong brands as well: Samsung, Apple, Sony Erickson, HTC, Motorola, LG are all strong brands in the arena.

Resource 2: Distribution network
Value Amazon.com started as an online bookseller and its popularity resulted in a company that sells almost any good we can think of. Over the years Amazon was able to develop a massive distribution network with suppliers on one end and customers on the other that is very hard to compete with. Other sellers from different arenas decided to collaborate with Amazon so they will be able to sell variety of products to millions of customers around the globe. The distribution network resource is valuable for Amazon because it allows the firm to exploit opportunities and negate threats in the environment of online selling.

Rarity Amazon’s distribution network, selling millions of different products to millions of different customers throughout the world, is a vast network, and one of Amazon's key resources. There are many online sellers that have distribution networks but none of them is as wide as the distribution network of Amazon, therefore we consider it as being rare. In fact many other companies (some of them used to compete with Amazon such as toys r us) use Amazon services to send their own merchandise because they are not accustomed to shipping so much diverse merchandise directly

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