W hotel development brochure Essay

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NEW
NEXT
WHAT’S

STEP INSIDE
A category innovator and proven, successful, design-led lifestyle brand

Expand
The US phenomenon that became a global design powerhouse in 10+ Years

Electrify
A destination where cuttingedge design is infused with vibrant, 24/7 energy

Envision
An opportunity to provide insider access to the world of the extraordinary

cover W retreat & spa bali – seminyak left W BARCELONA

CATEGORY INNOV
ATOR

Combining the personality and cutting-edge style of a boutique hotel with the distinct positioning of a contemporary, design-led lifestyle brand,
W has created an entirely new segment in the hotel industry.
Founded in New York
City in 1998, W Hotels quickly achieved success as a
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W New York – Downtown

TRENDSETTING AUDIENCE

W Hotels has been highly successful in targeting a distinct audience of trendsetters who define the
W scene, enhance our image and attract a dedicated following.
Trendsetters are the personification of what’s cool, hip and now. Their influence is global. Their presence is everywhere—at exclusive openings, with limited editions and the latest gadgets, in celebrity blogs and social media. They live and breathe the energy of the W brand.

Following them are the trendseekers, devout
W brand loyalists who make up the majority of our guests and drive most of our revenue. Inspired by, and aspiring to become trendsetters themselves, this group actively seeks out the coolest and hippest environments.
They want that insider access and the feeling that they belong to the trendsetter scene.
They are the ones who stay for the night or for the after-party, and come back to do it all over again.

W is more than a hotel,
It’s a destination within a destination

we provide insider access to what’s new/next

An experience that is extraordinary, unforgettable and, in a word,
“wow”

SIGNATURE
PROGRAMMING

W Hotels is an innovator oF creative, engaging programming—from cocktails and cuisine to exclusive happenings—that provides extraordinary experiences to guests and locals alike.

W London – Leicester Square

BEVERAGE AND FOOD

Working with visionary
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