WEEK 4 BUS 475 BEN JERRY S BALANCED S

Implementing an innovative growth strategy that can achieve expected growth, while maintaining a value based employee model.

When manipulating a business’s strategy, it is important to focus on the external factors in the environment. An external analysis is where a business conducts environmental scanning that present a company with the key external forces influencing the organization. The facets of external forces examined are the business environment, remote environment, or the competitive environment. A business environment is all of the external factors in the general environment that a firm cannot control, but can affect their strategy. The remote environment is the forces that affect most firms. Lastly, a competitive environment is the firm’s specific industry and its entirety. The external analysis is pertinent to a company called Dick’s Drive- In; without it, Dick’s would not be a thriving popular business today.

Rapid growth seems to be a blessing. However, it depends on the company’s ability how they deal with it. The holiday season of 2009 showed the company’s inability to handle the orders that it received. Orders were not sent on time. Moreover, it delivered wrong order at times. To make the matters worse, the company was totally unable to fill some orders at all. This customer dissatisfaction might adversely

In the end , a Learning –and –growth perspective will be necessary for Norwalk ,during the entire progress of Norwalk for developing a Balanced scordcard ,it is not difficult to find out that the employee capabilities even the manager’s capabilities need to be improved and training effectively because the Learning –and –growth perspective identifies the capabilities the organisation must excel at to achieve superior internal processes that create value for customers and shareholder, and this perspective can strengthen Norwalk ’s entire competing ability within the industry.

Establish relationships with your suppliers and employees starts with good and regular communication. It can be taken further by having group activities or teams. Also by establishing mutually beneficial achievable goals.

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

Individual growth which can be investing in people, learning opportunities through training programs and career opportunities through new jobs and promotion.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

The learning and growth perspective uses the organization’s resources to adapt to the changing wants and needs of customers. The organizations must ask itself whether it can continue to improve and create value for its customers (Kinney and Raiborn 2013, 11). An organization’s ability to innovate and improve their products or services directly affects its value. An organization can create economic growth by developing new products and services, improving existing products and services, and developing more efficient operations (Kaplan and Norton January/February 1992, 75).

In todays time, there are quite a few companies that practice Corporate Social Responsibility, including Campbell’s. Since the 21st century they have been practicing CSR (From Soup to … Corporate Social Responsibility: Campbell’s Efforts to Lead the Way, 2009). “We aspire to be leaders in corporate social responsibility and sustainability. It’s an effort that begins at the highest leadership levels of our own company.” (Campbell’s, 2015). To this day, Campbell’s continuously maintains positive relationships and goals with customers, stakeholders, and even employees (Campbell’s, 2015). Campbell initially came to be in around 1869 (From Soup to… Way, 2009).

1. What is Ben and Jerry’s mission statement? How has Ben & Jerry’s performed on the dimensions of the mission statement? Be specific.

Ben and Jerry’s have adopted a sustainable culture that is pervasive throughout the organization. They use an assessment tool entitled the Social & Environmental Assessment Report (SEAR). The SEAR report is an assessment of the practices of the ice cream company with a focus on product sourcing, fair trade, community involvement and social issues. Their mission statement is in part that we are, “dedicated to a sustainable corporate concept of linked prosperity.” Ben and Jerry’s have clearly

Although Ben and Jerry’s is owned by a large international corporation, company 's mission statement continues to describe what Ben Cohen and Jerry Greenfield started in an old gas station: A social mission to operate the company in such a way that a concern for the global community is calculated in corporate

When a company grows it achieves economies of scale, it increases its market shares and thus wipes out competition. A company starts making more profits and can use these in constructive ways such as employing specialist workers and improving the variety and quality of products, by delving more into research and development. These are only some of the

Ben Cohen,one of the builders of Ben & Jerry’s , proposes that it is unsubstantial for Ben & Jerry’s to merely do a business just like other companies, and it should make philanthropic contribution to society as well. This mind comes to be practical and when it comes to Corporate Social Responsibility (CSR), Ben & Jerry’s become prominent example (Dennis et al, 1998).