WEEK 4 BUS 475 BEN JERRY S BALANCED S

1875 WordsNov 17, 20148 Pages
Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan Nichole Johnson BUS/475 11/17/2014 Susan Horvat Business Model and Strategic Plan Part III: Balanced Scorecard and Communication Plan Many who admire Ben & Jerry’s iconic status as a socially responsible company began to worry about the organizations standards once it was sold in 2000 to Unilever. From its beginning Ben & Jerry’s brand just like its mission stood for both the pursuit of values and making an excellent product. Most people knew one thing about Ben & Jerry’s brand it’s that the mission and the company were not only about crazily named ice cream, but the brand also stood for taking action to improve the lives of people. The new…show more content…
The strategic methods are not merely to identify existing internal processes, but also to identify new ones. In this case the new ones would be the newly added ice cream truck division because this division would have the greatest impact on the company both externally with customer satisfaction and internally by delivering greater financial returns to shareholders. Productivity would increase because the ice cream trucks would have to be well stocked as a store; however due to B&J use of the HC freezers this would help the product have longevity from day to day, and would not harm the earth’s ozone with any harmful gases. The new truck division would also mean there would be a need to hire more employees who are qualified to drive the trucks around the different neighborhoods. This means B&J would have a hiring process to bring more jobs to the different areas in which the trucks will begin to make their rounds. It would be wise for a company to hire people who live either within the immediate area or the close surrounding areas. The Learning & Growth Perspective is to determine how the organization will sustain their ability to adapt and respond to change. One may think with this new division there maybe a high employee turnover, or issues with employee retention. However, the company has managed to keep employees happy for the past 30 years they offer progressive benefits packages

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