WGU VZT1 Essay

2004 Words May 27th, 2015 9 Pages
Company G
1-Year Marketing Plan
Student Name: Laurie Marks
Student ID: ____
Date: 5/14/2015
Student Mentor Name: Lindsay White

Table of Contents

Introduction 3
Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 3
Analysis of Competition using Porter’s Five Forces Model 3
SWOT Analysis 4
Strengths and Core Competencies 5
Weaknesses 5
Opportunities 5
Threats 5
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 6
Marketing Strategies and Implementation 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Explanation of
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It is important to note that this analysis is not product specific. Instead, you will identify strengths and weaknesses of Company G, along with opportunities and threats in the external environment. Information for the SWOT analysis is both given and assumed. To learn more about a SWOT analysis, please see chapter 2 of the assigned text, or utilize the “Course Search” function using the keyword “SWOT.”
This section is designed to summarize the analysis in a table, followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table.
STRENGTHS *indicates core competency
Strength 1*
Strength 2*
Strength 3
WEAKNESSES
Weakness 1 Weakness 2 Weakness 3
OPPORTUNITIES
Opportunity 1 Opportunity 2 Opportunity 3
THREATS
Threat 1 Threat 2 Threat 3

Strengths
The task instruction is to describe three of Company G’s strengths that would support the marketing of the new product. These strengths will not be product specific (i.e., a feature that represents a strength). Instead they will be company strengths as identified in the given information about Company G. Support your choice of each of these elements as strengths. Identify the strengths that should be considered as core competencies. To satisfy this requirement, identify two core

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