Essay on WRITTEN REPORT GARDEN SUPPLIES PART 2

1412 WordsJun 18, 20156 Pages
Plan Market Research Assessment 2 Introduction This Project scope “Regain” has been designed to involve all stakeholders of D.A. Garden Supplies so that all aspects of the business can be be analysed through collecting invaluable information and data by the research methods below. Our aim is to identify the cause of the problem that the business is going through right now so that future marketing can be targeted accordingly for positive results. With proper research and strategic planning, D.A. Garden Supplies should be able to recover its lost and on its way to a successful future. Preliminary project scope Project name: Regain Project Owner: Even Tan Sponsor: D.A. Garden Supplies Stakeholder: David and Alison Required resources,…show more content…
This resource is easier and cheaper to obtain, and it provide a great insight on the market itself. Primary data- this data does not exist, it requires the researcher to communicating with people or making observation about people and situation in order to generate the data. Although it is much harder and time consuming compare to secondary data, it is the most valuable resource for the company since it targets the specific problem that the company has. Formal Research and informal research- Conducting a survey able to cover a broad range of topics and able to gather as much information as the research need to, Informal research such as asking opinions from staff about the company and customers feedback and analysing the company sales statistics from internal records are the easiest way to gather in the shortest among of time, however, be careful with the data as it might be data that are not as subjective as primary and secondary data. Quantifying the data The sample size is chosen to maximise the chance of uncovering a specific mean difference, which is also statistically significant. The reason larger samples increase your chance of significance is because they more reliably reflect the population mean. Therefore it is necessary to conduct any survey or interview with as many

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