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Wabash Avenue Case

Decent Essays
I chose Buddy Guy’s Legend for the Environmental Scanning Exercise. Buddy Guy’s Legend venue and restaurant is located at 700 S. Wabash. According to the Chicago Loop Alliance Transforming Wabash Report: In the year 2005 the City of Chicago completed an infrastructure upgrade on Wabash Avenue. The project included new curbs, sidewalks, planters, street lighting, limited street furniture, Jewelers Row branding elements and repainting the ‘L’ to the current Bordeaux color. A key opportunity for Wabash that was mentioned in the report is that Wabash Avenue has a solid base of infrastructure and amenities to build upon. Another key opportunity mentioned in the report is that Wabash Avenue is a transit-rich street, and upcoming projects will further it as a transportation hub in the Loop.…show more content…
I think this makes the venue extremely assessable to consumers and patrons. At present according to the report There are three CTA ‘L’ stations located on Wabash avenues at Adams, Madison, and Randolph Streets and the closest Metra station is near Millennium Park at the corner of Michigan Avenue and Randolph Street and it is estimated that there are 4 million annual riders. Wabash Avenue cross streets carry east-west CTA buses, and these buses are also essential elements of the downtown transportation network. In addition, there are large transportation infrastructure projects planned for Wabash Avenue that will be detailed in the next section of the report. According to the report Compared to State Street, Wabash Avenue has lower rental rates and higher storefront vacancies, which creates an opportunity to continue to attract unique and diverse retailers and restaurants to the
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