Waitrose History

The Scope of Activity - Tesco is an international business, but their first supermarket was not until 1958 in Essex where they only sold

But the social factor is affecting on the supermarket and because of its customers. People who shop in Waitrose are people middle age or older. It is fact that the population in UK is ageing and `this trend is projected to continue`. The increase in the number of old people is increase in the number of the Waitrose`s customers. http://www.statistics.gov.uk/cci/nugget.asp?id=949 accessed 21/03/2011

WAITROSE Ltd was found in 1904 by Wallace Wyndham Waite, Arthur Rose and David Taylor when they opened their shop in Acton (Andidas, 2003). In 1937, it was acquired by the John Lewis Partnership and its Self Service was introduced in 1951. From a small business selling grocery products, it has been built up to a network of over 300 shops known for its own historical and the quality of products. The majority of their customers are those who have stable incomes and above due to their uncompetitive price. Their key aims and objectives are to archive improvement in services and gain more profits by open new store and expand their business into the North-West. In addition, Waitrose also wants to archive more targets in the next period of time such as to motivate their staff to provide better services, which can increase levels of customer service, and develop their organic range as well as their relationships with local community In this project. In this essay, the dominant stakeholders and their main interest will be identified as well as the discussion of Waitrose 's detailed analysis.

Tesco Plc is a Public Limited Company who securities and shares are included in the stock exchange and list of different countries. In UK, companies like Tesco Plc are registered under the companies Act 1980 and its shared are offered to public in regards of limited liability. In addition, Tesco is associated with retail sector that carries out a majority business of the company and contribute their share in country’s economy to a huge scale. Apart from the retail sector, Tesco Plc faced tough competition all over the world from companies like Wal-Mart, Asda, Sainsbury, and others. Although, Tesco is not in dominating position in the current retail market in the UK, but the company is one of the biggest retail companies working in the UK, North America, Asia, Europe and other. The company

Morrison’s is a food retailer which was established in 1899. Morrison’s started off as a stall at a local market in Bradford run by William Morrison and has since grown to be the UK’s fourth largest food retailer. Morrison’s aims to, “attract, motivate and develop people to ensure that Morrison’s becomes the ‘food specialist for everyone’”. In addition to Morrison’s being a supermarket it also offers a range of other services; cafés, recycling, dry cleaning, photo printer, petrol station and pharmacy. Morrison’s is highly customer orientated as they try to provide the best service to their customers by providing them with high quality and reasonably priced items.

J Sainsbury plc (Sainsbury) is a retail chain based in the UK. Sainsbury is engaged in grocery retailing through its supermarkets and convenience stores principally in the UK. The company operates its business through three divisions, namely, Retailing, Financial Services and Property Investment. Sainsbury serves its customers through a chain of 537 supermarkets and 335 convenience stores under the brand Sainsburys, and financial services via Sainsburys Bank. Sainsbury offers around 30,000 food and non-food products and services. The company is headquartered in London, the UK J Sainsbury plc Key Recent Developments Mar 11, 2010: Sainsbury launches first bakery college in the UK Mar 08, 2010: Sainsbury to add

John Lewis went on the blazes trail in the retail industry acquiring a number of businesses like Jessop & Son, Knight & Lee, Cole Brothers, George Henry Lee, Trewins, Robert Sable and Selfridge Provincial stores to create a conglomerate that would be everything to all customers. The Waitrose brand  itself was bought in 1944. All these brands remained true to their original visions and products. Waitrose is still a grocery store, a bigger one with over 350 stores in the UK. The brand name is as recognizable in the UK as Target is in the US.

The objective of this report is to analyse the UK supermarkets industry for John Lewis in order to seek their competitive advantage in the market. This report is to be presented to the Board of Directors of John Lewis Partnership.

Suppliers – suppliers are stakeholders in the company and have a big influence because they will want to inform the company if there are any new products for them to have in store. This way supplier will be making more money by selling their products and Waitrose can become exclusive stockist. The suppliers will want to know whether the company is selling their products, and if not why. They will also want to find out whether Waitrose have any other suppliers for the same product.

Loblaw companies Ltd. main business groceries store and shopper drug mart is a medical related business finally Loblaw companies Ltd. acquired shopper drug mart march 28, 2014.

The article claims that, the reasons for the decline in John Lewis’ profits were as a direct result of retail competition and higher employee salaries. This brought about the fall in pre-tax profits for the six months leading to July 2016 and are expected to remain under pressure in spite of its department stores reporting a rise in sales during the half year, with the exception of Waitrose supermarkets.

Woolworths has capitalized on the idea of becoming ‘the fresh food people’. They have implemented various different ways to approach the customers by informing them of healthy food choices, as well as fresh food facts. They have created a website that informs them of how and where their produces are made. They create commercials of ‘Fresh Market Update’, which summarizes which fruits and vegetables are in season. Their magazines, the Fresh magazine and Australian Good Taste, are a monthly magazine that shows healthy recipes to recreate. This marketing push on their slogan reassures the customers that their choice in retailer to buy from is the healthiest choice.

As for the Waitrose convenience store, it opened up in December 2008. This company first appeared in a 6,000 square feet building with two-thirds of the space devoted to fresh food, including serving counters for meat and fish, cheese and, deli. As that store became successful the company opened up another store in Cambridge in June 2010. With the company becoming bigger, the company began using price optimization technology to improve sales and profits at the pump. With this, the company can change prices more quickly, the information is quicker, and with historical data we can optimize sales and

Waitrose was setup at Acton in 1904; it was founded by Wallace Waite, Arthur Rose & David Taylor. In the year 1906 Taylor left the firm, the first shop named “Waitrose” was formed. The company was later acquired by John Lewis Partnership in the year 1937. At that time it had 10 small service food shops and had a turnover of 150000 GBP. After the acquisition, Waitrose now are specialist Supermarkets, having more than 175 supermarkets all over UK mainly in the south-eastern region. It now boasts a work-force of over 37000 employees and many new stores. They offer fresh produce, poultry, bread & meat. Waitrose is a company known for providing high and good quality

They had a long standing supply arrangement with Marks & Spencer and later with Sainsbury's.