Wake Up Target Audience

An entry barrier the Broadway Café possesses is that of the Café type environment we offer. The new trend nowadays is healthiness. We can give our customers the Café environment, instead of the fast food feel that other competitors in this market struggle

Broadway Cafe is in a unique position to receive its makeover in the City of downtown Conway, and it appears that it will catch up to the 21st century. There is a downtown revitalization project that is in its development stage and the Conway Chamber of Commerce has invited all businesses to attend its monthly meeting to address areas of concerns, needs and/or

This target market is outgoing, fluent in English, and highly value conscious3. They reside in urban areas with higher population densities and educational institutions. In terms of market segmentation, these young adults are the innovators and early adopters of new products and services. On a daily basis, being exposed to thousands of different messages makes them proactive and more aware of the world. They are heavily impacted by popular culture and being technologically savvy allows them to share their experiences on social media4.

This paper will introduce a product and service which operates in the U.S. with the intent to expand within foreign markets eventually. The service that I chose is a current service in the food service industry that does exist but would benefit from enhancing it; there are market trends for the new service that would definitely satisfy potential customers’ needs and wants once the idea is brought to their attention. The goal is to bring the feel of the city’s fine dining and lounging experience to areas outside the city without having to travel far or spend more. The service is an

I envisioned a cozy eco friendly spot in the African American community right across the street from the high school and recreation center. There are many people who pass by it’s a high traffic area. Considering the high rates of childhood obesity, diabetes, cancer and more why isn’t there a spot where these youth could get a fruit smoothie on the way to school. Perhaps the guy who works out every night doesn’t have to drive across town to get a protein shake after working out at the recreation center. There isn’t even a health food store in the five mile radius. Well there are two ways we could go about this.1) Create a juice or smoothie bar with unique signature drinks that will make our clients come for more. 2) Purchase a smoothie franchise and offer drinks with all the recipes standardized. On one hand it’s easy to just purchase a franchise it’s a package deal the work is done for you already. On the other hand creating a new line of drinks that meets our customers’ needs while intriguing their taste buds is so much more rewarding. We have owned a successful business in the same neighbor hood for the past 30 years. We have a great credit history and many resources. Which is the best approach? Purchase a readymade juice bar for $80,000 or develop one of our own for $40,000.Since the investments needed are significantly different let’s compare the franchise vs. start our own unique juice bar. The franchise deal covers all of the research and functional issues

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.

Positioning strategy helps a company in creating its identity and its products/service it provides (Anderson, 2011). Café Bijoux offers a relatively low price for a cup of soup and a sandwich, while offering healthy and tasty meals to their targeted market (primarily workers at the City Hall). To keep the cost low, the management did not printed a menu instead it was written on a chalkboard and was updated daily. In addition, the condiments were handed out to the customers as they picked up their orders. Business operations were from 10 am till 3 pm, mainly attracting customers from local surrounding business for lunch,

Tim’s Coffee Shoppe set up outside looks very appealing for customers to go inside and have a cup of coffee. When looking at the inside the atmosphere looks appealing for customers. The business is also open every day from 6am to 2am with a bus stop close to the business so it is easier to get too when not having a vehicle. Notice that the restaurant is located next to the college. With having a coffee shop next to a college this will mostly attract more college students and also with having live entertainment this should get more customers to come in. With the live entertainment I noticed that there is no time schedule to when the live entertainment is going to be at the restaurant it just states that the live

My mother always wanted a little girl, who she could play dress up with, do makeup with, and mold. I crushed that dream. That very image almost crushed me. As a small child I wanted more than anything to be the person she wanted, the child she wanted; but I always fell short. Even when I altered my appearance it was not suited to her image, I restricted how I ate because of her fear that I was fat, relaxed my hair, wore the latest brands, and hung out with the people she wanted me to. I learned that the hard way, when I over heard her crying to my father about how, she wished she had her own kids instead of us. It was one of the complications of being adopted by a white traditional mother. While being a black, non-binary, and aromantic child.

Service Business Analysis:The retail coffee industry in the U.S. has recently experienced rapid growth. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year. Coffee drinkers in the Pacific Northwest are finicky about the quality of beverages offered at the numerous coffee bars across the region. Despite low competition in the immediate area, JJB will position itself as a place where customers can enjoy a cup of delicious coffee with a fresh pastry in a relaxing environment.

I recommend that Panera open drive thru service in all of their restaurants. They could provide drinks and pastries through the drive thru to customers on the go in the morning. This would especially be beneficial during bad weather when consumers are leery of leaving their vehicles. By providing this service Panera will be able to get more of a market share on the morning commuters. To put this in action Panera should first analyze which of their buildings are already situated with an outside wall that could accommodate a window and driving lane. Next Panera should begin the training and construction needed at these stores. Panera should then evaluate any necessary changes to other stores that are within malls, or come to the realization that a drive thru is not an option without moving the stores. Those stores would be last to deal with.

In “Undercover Economist”, Harford shows the biggest issue affect to the Starbucks to have a huge success is a location. Based on the investigation of the

Sunflower Café located in Waldorf, Maryland will serve its locality in the initial stage but after a successful startup it will extend its business operation to the rest of Charles County and Washington DC metro area to include Maryland, District of Columbia and Virginia that will include both consumers and corporate entities. The firm’s main target market is adult ages 18 to 50. Sunflower tends to target urban folks with relative incomes above $25000 and will capture their interest through contemporary design and trends, which is in line with Sunflower Rhythm Jazz Coffee Cafe ads and décor. The café will position

Even though Dunkin Donuts is an international business, each individual store has its own set of goals and missions to achieve success. This is also known as the value chain, which is “the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service.” (Oxford) After observing and working for Dunkin Donuts, the business’ success is primarily based off the happiness of their loyal customers and smooth teamwork of their employees. This particular Dunkin Donuts on Western Avenue in Peoria, Illinois is faced with a lot of challenges, but with the right approach to these challenges can make their business even more successful.