Wake Up: The Big History Of Coffee

Brewing the perfect cup of coffee is not that hard as long as you know a few easy steps to follow. Knowing how to brew coffee properly will allow you to enjoy your cup and give you the best result that a good brew can give you.

Coffee quickly became the drink of intellect and industry being known to sharpen the mind. Taverns were replaced with a more sophisticated meeting place, the coffeehouse. These “led to the establishment of scientific societies and financial institutions, the founding of newspapers, and provided fertile ground for revolutionary thought.” [4]

The “Coffee Wars – The Big Three: Starbucks, McDonald’s and Dunkin’ Donuts” article focuses on the company analysis of the Starbucks brand and how its main competitors, McDonald’s and Dunkin Donuts, has affected their brand and driven competition higher. Even though there are many companies trying to enter the specialty coffee market, these three companies own the majority of the market share. With Starbucks’ top quality and above average prices they hold a different market than the fast coffee/food market of Dunkin’ Donuts and Starbucks; yet the competitive moves Dunkin’ Donuts has made over the years in order to compete with Starbucks and surpass McDonald’s has driven competition up between all three companies. The competition has stiffened ever more in the past ten years due to the changing economy. This led to “the big three” to come up with different techniques to gain competitive advantage over the other. Although the competition between these companies is to gain most of the market share, consumers are still loyal to a certain brand; this makes it difficult to gain each other’s clientele. McDonald’s continues to appeal to customers who want value and speed, Dunkin’ Donuts focuses on the middle-class, while Starbucks a customer who desires a higher quality product along with being recognized for using the brand.

Coffee is a beverage that is globally consumed, but also a product that has different values in different parts of the world. The role coffee plays in society differs around the world, from the farmers who grew the crops to the people who constantly consume them. Social theoretical perspectives are capable of showing the different roles coffee has in different societies. Symbolic interactionism, functionalism, and Marxism are three theories which show coffee’s role sociologically. These theories show how coffee affects people physically, how it affects them emotionally, how it leads them to have interactions, how it connects different parts of society, and how it’s economically controlled by a select few.

A commodity is a raw material or primary agricultural product that can be bought and sold. The market treats it as equipment or nearly so with no regard to who produced it. The original producer does not make the “big” money from the good that has become a commodity demanded by consumers. A commodity’s supply and demand is part of one universal market like corn, or wheat. A stereo is something that would not be considered a commodity. Other things are important about a stereo not that it is just a stereo but what brand and quality is in consideration when purchasing a stereo. Demand for one type might be much larger than the demand for another. This is not the case with commodities; they lose differentiation across their supply base. An

The theory of causal determinism explains the way in which the laws of nature and the state of the world govern our decisions. There can be only one fixed outcome for every scenario, because man “is

Coffee, the bean we love. To many it is known as the magic elixir, brain juice, or nectar of the gods, while others see it as the devil in a cup. America is a country that is obsessed with its coffee, now more than ever before. Although coffee has spanned generations, the craze did not exist like it does today. According to anthropologist William Roseberry of UBC, coffee was on the decline in the 1960’s and hit an all time low in the 90’s with only half the country drinking about a cup a day (D’Costa). However, with coffee being the world’s most commonly traded commodity, second to crude oil, much money is at stake when people stop drinking it. Thus the coffee empire was rebuilt, coffee revamped, and redefined to suit the needs of the “me

There was a quiet buzz in the college's premier coffee spot, the rather pretentious faux-boutique StellarGrounds Coffee. The college grounds themselves were alive with activity as always, and it was simmering under the surface with young activists on both sides of the political debate engaged and energized by the process taking place around them. You couldn't walk around a single corner on campus without coming face to face with a blue or red poster emblazoned with the faces of the political leviathans on the big ticket. Not everyone had an opinion, but a small minority on either side seemed to make up for the rest, they shared their thoughts rather vociferously with anyone who would listen, especially those who didn't agree with them. Thankfully there was not too much disagreement in the air at StellarGrounds, the college coffee place only tended to lean in one direction, and that was unwaveringly left!

We finish 1L, having survived six classes per semester, and we wonder what next? How hard can a regular full-time course load (of four or five classes) actually be compared to what we have just survived?

It is very possible that the enlightenment period may not have happened if it wasn’t for the consumption of coffee because it gave Europeans a unique sense of alertness. Standage states Europeans were, “enlightened by the cup” (Standage, 133). In the 17th Century, coffee was consumed regularly and did not have a dulling effect on the mind compared to wine. People made more sharp and accurate decisions rather than clouding the mind and blotting out reality (Standage, 135). Therefore, coffee began to be associated with the desire for accuracy and truth. In fact, as coffee became widespread, coffeehouses were developed. The coffeehouse was a place where people could exchange information, and challenge claims. This is one of the reasons why coffee

It was Christmas break, everyone was gone for the holidays except a few stragglers whose family lived too far away, were hanging around to keep working or just didn't have much else that was better to do.I fell into all those categories, luxuriating in the slacker pleasures of dreary Rhode Island in late December. I felt lonesome strolling in downtown Providence surrounded by massive concrete structures, corporate buildings and hotels. I was shivering and the salt and slush were sticking to the soles of my boots making a crunching noise with every step i took on the pavement. I walked into my favorite coffee shop, Bolt Coffee, to sit down and grab a cup of coffee in an attempt to escape the chilly winter air. The small coffee shop is located

Coffee has played a major role in the lives of many people around the world. “Yet, poetic as its taste may be, coffee’s history is rife with controversy and politics…[becoming a] creator of revolutionary sedition in Arab countries and in Europe” (Pendergrast xvi). After reading Uncommon Grounds, it is apparent that the history of coffee is intertwined with the aspects of the globalization process, the role of Multi-National Corporations, and global economic issues.

“How sweet coffee tastes! Lovelier than a thousand kisses, sweet far than muscatel wine! I must have my coffee, and if anyone wishes to please me, let him present me with–coffee!” (Bach). Inspiration of musical pieces, poems, and for college students everywhere, coffee is beloved all over the world in various roasts and styles. It has not always been this way, however. Coffee is relatively new to the Western world, becoming popular around the mid-17th century, but it has been actively consumed in the Middle East since at least 1000 AD. Economic competition ultimately caused the decline of coffee consumed in the Middle East, but that does not negate the historical, social, and political significance of the brew.

Imaging if there was no more coffee in this world, how would you feel? Nowadays, coffee becomes an important part of people’s life. People who often work overtime, they drink coffee because caffeine can make you awake; people who have to wake up early in the morning, they drink coffee because instead of making breakfast, coffee is more convenient; people drink coffee during the free time, because it also tastes good.

Coffee has been a part of the daily lives of human beings. Whether it is fresh, black, with cream, 3 in 1, or 5 in 1 coffee; people drink it. However, the production of coffee is not simple. First, the coffee beans are grown and ripe, and then they are harvested. These coffee beans need to be roasted in order to make a coffee beverage. Roasted coffee beans vary in colour and taste. But no matter the strength of the coffee taste, coffee will always be part of our lives. There are many processes before the coffee beans become the coffee that you drink. First, coffee seeds are planted in rich soil in order to grow a good quality coffee plant. The seed will be taken care of for a long period of time until it is fully grown and bears fruit. Once the coffee plant bears fruit, the farmers wait until the fruit is ripe before they start harvesting it. Green coffee beans are then produced. After all the coffee plants have been ripped of their fruits, the farmers will roast all the coffee beans. After they are all roasted in the desired level, coffee beans are grinded into coffee powder. Once pulverized, the resulting raw material will then be packed and is ready to be sold. Roasting coffee is basically to control the flavour that comes out of the beans. Green unroasted coffee beans are smaller and much heavier than a roasted coffee bean. Unroasted coffee bean can also last for years when stored properly and carefully. However, roasted coffee beans are equally needed by people