Wal Mart : A Retail Conglomerate

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Wal-Mart: A Retail Conglomerate When Wal-Mart opened its doors in 1962, the Walton brothers had no clue on the magnitude the ‘one stop shop” chain would bring. For every company that is successful, there is a multitude of competitive strategies that are found at the core of their success. Such strategies virtually direct the company’s activities that will essentially carry over and contribute to their culture, performance, and other strategies that are implemented. Wal-Mart currently is the biggest grocery retailer, as well as the largest private employer, with over 8,900 stores located in over 10 countries, that serve under 55 different names. However, during the first 5 years, it seemed as though Wal-Mart’s reputation and performance were headed in opposite directions. Furthermore, there are a number of other factors, such as economic, technological, and socio-cultural, that contribute to the revolution of pricing, demand, and even how products are manufactured. For example, interest rates affect economic factors, Wal-Mart’s low prices contribute to its social factors, and value chin distribution to enhance their technological factors. Serving nearly 176 million consumers every year and employing over 1.2 million U.S employees, it is of no wonder why Wal-Mart is the chain conglomerate that it is. Wal-Mart chains are essentially a franchise of convenince, featuring every item in every department. Consumers have a one stop shop for items such as house supplies, auto
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