Wal-Mart Case Study Questions

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Jpz777 04/06/2013 Order # A2090329 1.) What should the company do to counter and/or respond to the media's and the public's charges against Wal-Mart? What is the appropriate manner in which to communicate this response? The events of "Operation Rollback" involved the raids of 61 Wal-Mart stores across 21 states, with over 240 workers being arrested for immigration violations and search warrants being executed at Wal-Mart's corporate headquarters in Bentonville, Arkansas. As news of "Operation Rollback" was disseminated worldwide by major media outlets, the company's executive management structure was faced with the unenviable task of guiding Wal-Mart through this public relations crisis. With a large segment of the general public already opposed to Wal-Mart's strategy of aggressive expansion, its importation of inexpensive foreign goods, and its staunch anti-union stance, it is essential that Wal-Mart confront this issue head-on by using proactive public relations tactics rather than remaining on the defensive. In order to stay out in front of this possible scandal, it is critical that Wal-Mart's executives appear calm and confident, remaining at the ready to offer a legitimate defense to the allegations made by the Bureau of Immigration and Customs Enforcement (BICE). The first step for Wal-Mart's public relations apparatus should be to hold a press conference and invite members of the major print, television, and online media outlets to attend. Rather than merely

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