Wal-Mart Research Paper

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Wal-Mart customer service Table of Contents Table of Contents .....................................................................................................................1-2 Title page......................................................................................................................................3 Abstract........................................................................................................................................4 Introduction ................................................................................................................................5 History of Wal-Mart……………………………………………………………………........5.1 External…show more content…
Wal-Mart aisles and shelves are stocked with a variety of quality, value-priced general merchandise, including: • Family apparel • Electronics • Lawn and garden items • Automotive products • Sporting goods • Housewares • Healthy and beauty aids • Toys • Jewelry • Home furnishings • Sporting goods • Pet supplies • Vision center • Tire & Lube Express • Brand-name restaurants • Portrait studio and one-hour photo center • Pharmacy • Bakery goods • Meat and dairy products • Fresh produce • Dry goods and staples • Beverages • Deli foods • Frozen foods • Canned and packaged goods • Condiments and spices • Household supplies • One-hour photo center • Health clinic • Employment Agency • Hair salon • Bank (Walmartstores.com, 2012). External Environmental Analysis: Demographic: According to Wal-Mart, there are three types of shoppers: Price-Value Shoppers, Brand Aspirationals, and Price-Sensitive Affluent (Wal-Mart, 2012). By 2004, Wal-Mart was the largest employer in private industry worldwide, over 1.3 million associates among its ranks. Roughly, 65% of Wal-Mart’s management associates started out as hourly associates, and it hired locally for most of its foreign operations. Economic: Despite the general weakness in the world economy and the uncertain environment that prevailed, Wal-Mart had reported sales growth of 11%, amounting to $6.4 billion. The company 's associates were indeed doing the Wal-Mart cheer in faraway

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