Wal-Mart Value Creation

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Wal-Mart’s Strategic Value Creation
Darien O’Neal
Brandman University
Business & Professional Studies
Business Process Analysis and Innovation BUSU 630
Professor Helen Eckmann
April 27th 2013

Statement of the Case Facts
The key facts in this case analysis are analyzing Wal-Mart’s weaknesses according to Shahzad Trading & Consulting FZE SWOT & TOWS statements conducted on Wal-Mart and arguing against their theory of Wal-Mart’s Business Strategy. In stating the problem or opportunity that this consulting firm’s case presents with their evaluation of weaknesses regarding Wal-Mart, in being that “Wal-Mart is the World’s largest grocery retailer and control of its empire” despite its information technological advantages,
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The Wal-Mart “Philosophy” has been successful not only because it makes sound strategic management decisions, but also for its innovative implementation of those strategic decisions (Wal-Mart Stores, Inc., 2008). Regarded by many as the entrepreneur of the century, Walton had a reputation for caring about his customers, his employees (or "associates" as he referred to them), and the community. In order to maintain its market position in the discount retail business, Wal-Mart executives continue to adhere to the management guidelines Sam developed. Walton was a man of simple tastes and took a keen interest in people. He believed in three guiding principles: 1. Customer value and service; 2. Partnership with its associates; 3. Community involvement as this researcher has experienced with having been an associate (Wal-Mart, Did Wal-Mart Wake Up, 2008).
Timeline
1960s and 70s
1962 Wal-Mart opened the first store In Rogers, Ark.
1970 Wal-Mart opens first distribution center and home office in Bentonville, Ark.
1970 Wal-Mart traded stocks as a publicly held company.
1971 Wal-Mart in five states: Arkansas, Kansas, Louisiana, Missouri and Oklahoma.
1972 Wal-Mart approved and

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