Walgreens Annual Report Analysis

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BA 2196 101/Amy Sauber Writing Assignment: Analyzing the Annual Report Each year companies get a chance to tell what their organizations have accomplished and what their future goals are through annual reports. The purpose of these reports is to deliver shareholders, possible investors, and employee’s information on how a company has been performing and how it expects to progress in the future. Walgreens, a pharmacy-led health and wellbeing enterprise founded in 1901, is one such company that takes advantage of having an annual report. To convey its information, Walgreens uses three communication techniques and strategies. First, to show the strides it has made in creating a customer-centric retailing experience, Walgreens uses…show more content…
For example its first bullet point states, “Walgreens is the nation’s largest drugstore chain, with fiscal 2012 net sales of $71.6 billion and net earnings of $2.1 billion. The Company has 240,000 employees,” (Walgreens 2012) which shows its strong financial position through the year. Other bullet points talk about cash flows, dividends released to shareholders, the strategic partnership with Alliance Boots, a multiyear agreement made with Express Scripts, and the expansion of its Well Experience pilot format to name a just a few. Walgreens smartly puts these at the front of its annual report because it knows by having all of its major accomplishments in an easy to read format, investors and shareholders can get a quick overview of the company. In closing, Walgreens uses many visual and verbal strategies to convey its message to investors and shareholders such as full page pictures followed by stories, statistics about its new partnership, and bullet points highlighting its financial achievements in its annual report. Personally, I think that Walgreens use of bullet points in the very being of its report was the most effective use of its communication strategies. This puts all of Walgreens best attributes at the front for investors to read quickly and get an understanding of what Walgreens has and will accomplish. Works Cited Walgreens (2012). Walgreens 2012 Annual Report. Retrieved October 2013, from

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