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The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.

Walmart is a global employer in the retail industry that employs employees all over the world. We believe Walmart can improve by implementing the following strategies: Cost leadership strategy - this is what Walmart is known for, Differential strategy - a big portion of what how Walmart stands out from others (is different) is because of their pricing, which kind of reflects #1 (cost leadership), Value-creating strategy - again they create value because consumers enjoy their prices and offerings, because of their supplier diversity ..which again kind of reflects #1 (cost leadership), Revamp the external view of its workforce - this one is different from the others and we all know how much Walmart has been in the news for their treatment of employees and some of their policies.

Research was conducted on articles and journals using online databases. Most of the research was done in EBSCO and Google Scholar. But I got some helpful information on Walmart Websites, Business News Daily Website and etc regarding Walmart and their employees. By using these online databases, it gave me a variety of clear facts and information that strongly support my research on Wall-Mart. Search engines such as Google and Walmart page site were also helpful in contributing and lending more ideas and thoughts on how Wall-mart is

Since Wal-Mart opened its doors in the early 1960’s profit as with any corporation has been a main focus. Achieving and succeeding in this however is easier said than done, development and success of a company relies on efficiency in current practices and improvements in those practices to insure the future of the company. A strong sustainability strategy which is closely followed will allow for such growth and success; bringing profits to the organization.

With the first Walmart to open its doors in 1962 in Arkansas, that was just the beginning of building an empire. The placement of Walmart stores plays an important role in the success of the business. Walmart seeks to place its stores in location that they feel would be profitable. Some factors that are taken into account are the size and density of the population, as well as, the income and age of the society (Basker, 2007). These factors can determine whether or not the individual store itself will be successful. Creative business strategies has allowed Walmart to build in locations around the world, thus providing the opportunity to operate in twenty seven countries, employ 2.2 million associates, and serve over 200 hundred million customers a week.

One of the largest retailer in the United States is known to many of us as Wal-Mart; boasting over 3,500 domestic stores in the United States, with continued growth in their numbers…and about 1,300 locations in Canada, Mexico, the UK (only Western), Germany, Asia and South America (Mergent). Many of these stores include Supercenters, Sam’s Clubs, and smaller Neighborhood Market centers. Wal-Mart primary focus is on based on six strategic merchandise units: grocery, entertainment, hardlines, health and wellness, apparel, and items for the home (Mergent). Since the begininning of the company in 1962, Wal-Mart has skillful continued growth and prosperity. With their long standing history of profitability and prominence thoughout North

The stores of Wal-Mart are the biggest retail company that operates within the United States of America. The company has received the first position in the Fortune 500 Index Fortune Magazine for a substantial number of years. The company has managed to embrace a distinct corporate strategy whose goal revolves around dominance into the already existing retail market. There has also been an increase in the manner for which expansion activities of the business are conducted. Numerous ventures have been made into the United States, as well as other international markets.

Walmart is one of the largest and successful retailers in the world. Walmart first launched its business to the public in 1962 with its founder Sam Walton in Rogers, Arkansas. Sam Walton’s marketing strategy is to offer low prices to consumers while earning profits though volume. (Frank, 2006) The company sells varieties of products from clothing wear to food products and more. Today, Walmart has over five thousand stores located in the United States and over six thousand stores across the nation. (Statista, n.d.) Walmart’s strategies had helped the company became a strong brand. Additionally, Walmart’s offering various products/services is the company’s strategy to expand its growth. Walmart may have experienced some negative impact but the company continues to maintain its place within the market share. In 2016, the company has earned over one hundred twenty-billion dollars from its international sales alone, while the company has earned over eighty-one billion dollars from the United States sales. (Soni, 2016)

Wal-Mart's strategy includes multiple store formats, low everyday prices, wide selection, a big percentage of name-brand merchandise, a customer friendly store environment, low operating costs, innovative merchandising, a strong emphasis on customer satisfaction, disciplined expansion into new geographic markets, and using acquisitions to enter foreign markets. Out of the five generic strategies Wal-Mart is employing the overall low cost strategy: lower cost and a broad cross-section of buyers. The chief components of its strategy included in Wal-Mart's multiple store format strategy include Discount stores, Supercenters, Sam's Clubs, and Neighborhood markets. The major components of Wal-Mart's expansion strategy for domestic stores is to use a "backward expansion" by starting in smaller geographic areas, saturating each area with stores before moving into the larger metropolitan centers. The components of merchandising innovation include testing, adapting, and applying a wide range of cutting-edge merchandising approaches. Wal-Mart's relies less on advertising than most other discount chains and

Productivity is very important to any successful business. Wal-Mart has increased its productivity through many different advances. Business analysts have long admired Wal-Mart's logistics management, even though the public recognizes them for their low discounted prices. Wal-Mart has always been resourceful at moving and stocking goods, building its stores as branches around distribution center hubs.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

Internal factors Walmart must focus on for strategic planning include offering a full variety of products ensuring their customers can have a “one-stop” shopping experience versus needing to visit other stores to complete their lists. When Walmart first opened, the product line offered consisted of clothing, shoes, house hold items, and automotive services, just to name a few. The first Walmart Supercenter opened in Washington, MO in 1988, offering the one-stop shopping experience. “As the Walmart Supercenter redefined convenience and one-stop shopping, Every Day Low Prices went international.” (Walmart.com, History, 2014)

The purpose of this business report is to gain familiarity with Wal-Mart and to learn about the different aspects that make Wal-Mart a successful company. This report gives an in-depth analysis of the company history, services and products provided, the company philosophy, business methods, organizational structure, and financial and competitive analysis.

Wal-Mart uses a tremendous amount of information resources to build their marketing decision support systems and customer relationship management environment. Wal-Mar’s main objective is to provide their customers with the best value they can find anywhere while providing friendly and efficient customer service. Its strategies are based on reducing costs to quality products so they are able to achieve “everyday low prices” (Walmart.com, 2013). Wal-Mart has to be able to monitor and analyze all the processes and information possible in order for them to attain a competitive price advantage, lure in new customers, and retain faithful and loyal current customers. Information technology is essential today

Like all departmental and/or discount stores, Wal-Mart's strategies are focused around achieving the goals such as building a large and strong customer base, under-cutting competitors, and organization of its supply chain in the most efficient and effective manner and above all, market growth.