In this research two well-designed marketing mixes were made, aiming to improve an already existing organic products cosmetics brand named “LUSH®” as well as accommodating its features to the demands of the target market. One of the marketing mixes being directed for physical shops and the other one for an E-Store. Two business people were interviewed to gain information about strategies and day-to-day goals in small brands as such. Elena Torre, cosmetician and owner of “Saint Germaine”, a Natural Cosmetics brand, was one of the
Purchasing the most expensive and popular cosmetic brand might seem as the best option to protect oneself from imperfections but, is the product’s price determined by popularity or safety regulations? Cosmetics have transformed the industries to make themselves an essential part of consumer’s daily routine. Cosmetics were first used by tribes as a form of camouflage to disguise themselves from enemies and predators. Mud, ashes and natural dyes, were used to hide themselves from predators and to create a sense of fear in the pray (Goering). During the Renaissance period, cosmetics lost its demand as a protection tool and innovating in the makeup industry. Women began making their own instructions on how to produce products based on households items such as oatmeals, charcoal and berries. Soon they adapted a system that allowed them to make more of the same products and then create profits by selling them as a package product (Goering). Currently in the Twenty First Century beauty products are considered essential in women 's’ life as a key to their physical transformation. From morning makeup routine to late time dinners, women tend to use on average at least ten to fifteen products a day (Averett). Cosmetics have expanded from raw materials used for camouflage to a crucial necessity to in order achieve an emotional realization through the physical appearance. Although cosmetics have helped enhance the natural appearance, due to the manufacturing of the toxic chemicals it
This beauty retail store SWOT Analysis includes several strengths and weakness that it has currently developed in its structure. However, there are a few opportunities that this company should take advantage to seize the moment and there are a few threats in which they should find new ways to overcome
Based on the uniqueness perceived by the customer and expansive opportunity inferred from the SWOT analysis (see Appendix B), Myer has employed a differentiation strategy which seeks to satisfy all customers groups in the market with a full line of non-food products. From standing by this strategy, Myer carries more than 60,000 product lines and approximately 2400 domestic and international brands across its 11 core product categories including women’s swear, menswear, youth fashion, children’s wear, intimate apparel; beauty, fragrance and so on. In addition, Myer has established a special brand hierarchy which covers a broad range from entry level to luxury price points, with a focus on modern and fashionable products. Hence, Myer believes its width of products and brands at a range of price points differentiate the company from other special department retail stores, and the depth of the product knowledge is a key competitive advantage over the discount department stores.
Growth strategies – It is the strategy which always aims high and tries to get as larger shares in the market as it can.
Sephora’s current target market are women who value quality products and associate with luxury brand names. Sephora also includes products for males such as fragrance, skincare, shaving, and other products. They are well known as a beauty store for females but do not have a reputation for selling men’s products.
These captains of industry have done great things. They donated lots of money to charity. The people who did this are Eastman, Rockefeller, and carnegie.Eastman donated lots of money to dental clinics, schools, and engineering students. Rockefeller created the university of chicago, and the rockefeller institute for medical research he donated over a billion dollars to charity. Carnegie donated over 350,000 dollars to future public education and he also donated money to many museums. They are captains of industry because al the money they donated.
Businesses grow through their products/ services every time they put a product on the market more and more people will find out about the product. For example Tesco have been using growth strategies as they are expanding with their services, such as Tesco Money, you can now have a credit card with Tesco which people who may don’t
In order for a business or corporation to grow and expand at a calculated pace, they must be able to strategize the proper business plan to get there. A strategy is a set of analytic techniques for understanding and influencing the firm 's position in the marketplace (Raimundo, 2001). Having a business
Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.
Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.
This report is on LUSH cosmetics – a sustainable brand in cosmetic industry. This report will
I consider Sephora as a platform. They have become more than a product now because they have hundreds of brands and thousands of different products, the variety is considerably large. Other reason is, their affectivity on social media and also their websites; the beauty talk policy in their website has become a platform that brings people together and it is really like a huge forum.
Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into
Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to