Walmart : A Worldwide Cosmetic Phenomenon

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Sephora is a worldwide cosmetic phenomenon that reflects its definition in the Greek language; 'beautiful '. The business was established in France 1984 by Dominique Mondonnaud. Sephora 's founder struggled financially in the establishment phase of the business with the over enthusiasm to expand in new regions of France, which lead to the retirement of Mondonnaud on his 50th birthday, 27 years passed and the business was taken over by Louis Vuitton and Moet Hennessy (LVMH). It was then when Sephora began its journey to expand globally dealing with the daily accessories, skincare, hair care, makeup and well know products which appeal to customers from the age of 16-70, either male and female. This has lead to Sephora becoming recognised as a global brand and a contender in the cosmetic world race. This paper will critically analyse and evaluate the operational strategies which allow Sephora to attain its success.
In any business, attempting to achieve too much in the establishment phase, when setting up your business will lead to unnecessary and unwanted disaster. Mondonnaud is a great example of this as through his hasty motives to expand rapidly throughout France which eventually lead to problems in his operational
Definition: A business strategy in which growth is obtained by increasing the number of stores in which customers can buy a company 's products and services. management which lead to the takeover of LVHM
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