Wal-Mart: Company Overview

Walmart is the largest discount retailer in the world. The company started out as a small chain of stores in rural towns. Walmart was founded by Samuel Walton in 1962. In the United States they employed the most workers. Walmart supply grocery store and automotive repair shop for customers. With this being one of the largest chain stores valUes and attitudes is very important in the workplace.

Wal-Mart Corporation is one of the largest retail stores in the world. They serve customers in meeting their needs with low cost saving items. On October 31, 1962, Wal-Mart was founded and incorporated by Sam Walton in Bentonville, Arkansas. Mr. Walton went into business because he felt that items sold were too high for the average customer to afford. His focus was to sell products at low prices to get higher volume sales at a lower profit margin. He bought bulk products from different suppliers so he could incorporate savings into his pricing to lower cost for customers. Under the savings cost concept, Wal-Mart grew rapidly and surpassed its competitors in sales and generating profits.

Price: Pricing decisions should take into account profit margins and probable pricing response of competitors.

Walmart Corporation is the world’s chief company by revenue and the largest retailer in the world. It is a retail discount department and warehouse store. It currently serves customers worldwide in 28 countries throughout 11,695 store locations-including Sam’s Club and the Walmart Supercenter. It is also the world’s largest private employer, with more than 2.3 million staff and their current CEO is C. Douglas McMillon. Walmart was founded in 1962 by Sam Walton in Rogers, Arkansas. He had a dream to build store that offered low prices and great value to the customers. Walmart’s official company purpose is “Saving people money so they can live better” (2017, Walmart History, pg. 3). Although, the company has expanded its location all around the world and made billions of dollars in sales, Walmart is faced with new competition, numerous legal and unethical disputes and vast fines each year.

Wal-Mart Stores, Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. As of September 30, 2016, Walmart has 11,573 stores and clubs in 28 countries, under a total of 63 banners. At a glance, Walmart is one of the leading retail companies in the world; based in the U.S., it has more than 2 million employees in 9,750 retail units under 60 banners in 28 countries. Wal-Mart operates more than 5,300 stores, including about 4,570 Wal-Mart stores and 655 Sam 's Club warehouses, and a growing number of smaller format stores. The company 's faster growing international division (26% of sales) numbers more than 6,100 locations; Wal-Mart is the #1 retailer in Canada and Mexico and has operations in Asia (where it owns a 95% stake in Japanese retailer SEIYU), Africa, Europe, and Latin America.

Wal-Mart, founded by Sam Walton in 1962, is the world’s largest retailer and public corporation. It operates over 6,500 stores worldwide, employs 1.9 million associates, and serves more

A product is anything that can be offered to the market to satisfy a customer needs and desires. Product include physical goods, services experiences, events, person, place and etc. It is

Walmart is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores and grocery stores. Wal-Mart controls over 11,500 stores in 28 countries around the world. It was founded in 1962 by Sam Walton. Walmart’s CEO is Doug McMillon and the Chairperson of Board of Directors is Greg Penner. Walmart as we know it today evolved from Sam Walton’s goals for great value and great customer service. He

“Wal-Mart is the largest private employer in the nation and the world’s largest retailer. With 1.6 million workers, 1.3 million in the United States and 300,000 offshore.” (Article #4.4 in reader). Thousands of Wal-Mart stores across the United States of America are best known for their slogan there of everyday low-prices guarantee. Wal-Mart retailers are regarded by the general American public for the place to go to find everything from fishing gear to groceries at the lowest prices. However, to obtain these low prices Wal-Mart must cut expenses, which it does across the board, including the pay and benefits to its workers in the United States. Wal- Mart 's low prices do often save the consumer money at the counter when they purchase

Wal-Mart Stores, Inc. is a company based in America and it was started in 1962. The company is in the retail industry and it operates grocery stores, discount stores, and hypermarkets. The company’s headquarters are located in Arkansas. According to the Fortune Global 500, Wal-Mart is categorized as the world’s leader in revenue. The company is also considered to be the largest private employer in the world with a total of 2.2 million employees. The employees are found in the 11,666 stores, located throughout the world in 28 countries. The total revenue for the company in 2016 was

Initially Walmart presumed that their age old strategy that has worked for them for many years would be easy to replicate in a global setting. The question you have to ask yourself is, why wouldn’t it? Part of the problem is that Walmart failed to focus on the four elements of a global organization; Organization Structure, Management Processes, People, and Culture (Yip & Hult, 2012). When Walmart decided to make their first move in the early 90’s to enter the global market, they were lacking mostly in organization structure, management processes, and culture. The mentality of being the biggest retailer in the United States was not enough, operating in the global arena is different.

5) The four P’s is a way to target possible customers with diverse basic needs. Products are a type of marketing mix of goods and services which are relatively available to the consumer. Also, it contains the basic qualifications such as product branding and benefits. Place is ensuring the correct

Walmart is a multinational retail company that runs a network of more than 11,000 discount retail stores as well as warehouse stores distributed in more than 27 countries. Its headquarters are located in Bentonville, United. It ranks as the world’s leading private employer with over 2.2 million employees serving in different countries’ retail stores. Walmart operates as a family owned organization that is managed by the Walton family. The Walton siblings own more than 50% of this company through managing the Walton Enterprises as well as through individual holdings (Charles, 2014).

Wal-Mart was founded by businessman Sam Walton in 1962 as a small retail store in Arkansas, USA. From there it has grown to become the largest retail giant in the world. Ranked by Forbes 2000 list for 2011 as the 18th largest public corporation in the world, Wal-Mart is the highest revenue generating public entity in the world as of 31st January 2011, with gross revenue of 422 billion US Dollars (Walmart Annual Report, 2011). It is also noted for being the largest private employer in the world having just over 2 million employees serving in 8500 stores, in 15 different countries, under 55 different names, worldwide. (Daniel, 2010)

Price – Price is also important because company should set the price according to the quality of their product and to achieve the target of sales they must set the price which can beat all of their competitors who are selling the similar products. Customer must get the value for his money.