Walmart : An American Multinational Retail Corporation Essay

2207 WordsJul 28, 20159 Pages
Name- Rajdeep Singh Student ID ND 14380 Table of Contents Introduction 3 Task 1 3 Task 2 5 Task 3 6 Bibliography 8 Introduction Walmart-: Walmart is an American multinational retail corporation, its headquarter is in Bentonville, Arkansas, United States. It was founded by Sam Walton in 1962. Walmart has 11000 stores all over the world. They have stores in 28 countries. Walmart is the world’s largest company which employee’s 2.2 million people all over the world. Walmart is family owned business as it is controlled by Walton family. Task 1 Marketing-: It means selling products to the customer and satisfying customers through product and service development, planning, pricing etc. 4 P’s of marketing Product- Product is anything that is in market for sale and which should solve the needs of customers. Product should be well packed and should be visually interesting. Place- Place matters for any business, place should be easily accessed by customers and parking is available for customers so they do not feel any problems in parking their cars. They should select the place that they targeting the market according to their business. Price- Price is matter in every business. Price should not high that customer do not buy anything so keep that thing in mind and set the pricing according to that. Your margin should not be that high but should be competing with your competitors.
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