Walmart Case Study

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A Corporate Giant Or A Corporate Beast Introduction This case discusses: • • • • • • Introduction to Wal-Mart History of Wal-Mart The Road to Success - Corporate Strategy The Criticism and the Challenges Wal-Mart’s PR strategy The Road ahead Wal-Mart – An Introduction • American public corporation that runs a chain of large, discount department stores • World's largest public corporation by revenue • Largest private employer in the world • Fourth largest utility or commercial employer • Largest grocery retailer in the United States ( 20% ) • Largest toy seller in the United States ( 22% ) Wal-Mart at a Glance • • • • • • • • • Founded - Arkansas, USA(1962) by Sam Walton Headquarters - Bentonville, Arkansas, U.S.A. Products -…show more content…
Whether you walk into a Wal-Mart store in your hometown or one across the country while you're on vacation, you can always be assured you're getting low prices and that genuine customer service you've come to expect from us. You'll feel at home in any department of any store...that's our culture The Corporate Strategy (contd..) Practices followed• Aggressive hospitality # Using door-greeters # Patriotic themes and displays in stores # Compels its staff to engage in morning cheers • Affiliations with charities The United Way and Children's Miracle Network • Sundown Rule All customer and supplier requests or queries

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