Walmart Case Study

the superior tracking capability of RFID chips would reduce shrinkage and other forms of loss by up

His vision has changed the face of retail and made Wal-Mart the top contender of retail stores around the world.

Since 1962 and the beginning of the discount retailer market Wal-Mart has been ahead of the retail game. By 1967 there were 24 Wal-Marts that had grossed 12.6 million dollars. In just 7 years Wal-mart had spread into 9 states. By 1979 Wal-Mart was the fastest store to reach a billion dollars in sales. In 2005 Wal-Mart has 3,800 domestic stores along with 3,800 stores internationally, and had made over 312 billion dollars. As you can see the Wal-Mart empire has grown monumentally. To move into this segment of the market would be tough.

Walmart Corporation was open in 1962 by Sam Walton. The first Walmart was open in Roger, Arkansas to save money or better people life and live a better. Walmart has over 8,800 stores sites in 15 countries with 2.2million employees worldwide. Bentonville, Arkansas has the headquarters and distribution center of Walmart. The discount departs stores are known as the original stores.

Walmart is a global employer in the retail industry that employs employees all over the world. We believe Walmart can improve by implementing the following strategies: Cost leadership strategy - this is what Walmart is known for, Differential strategy - a big portion of what how Walmart stands out from others (is different) is because of their pricing, which kind of reflects #1 (cost leadership), Value-creating strategy - again they create value because consumers enjoy their prices and offerings, because of their supplier diversity ..which again kind of reflects #1 (cost leadership), Revamp the external view of its workforce - this one is different from the others and we all know how much Walmart has been in the news for their treatment of employees and some of their policies.

One of its CEOs Mike Duke took home $140.1 million in deferred compensation when he retired. The current CEO, C. Douglas McMillon is estimated to take home an average of $25.6 million compensation per year. Better than other retailers combined- When it comes to revenue there is no any other company that can compete with Walmart. This company is estimated to receive annual revenue of about $500 billion.

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

Compact Fluorescent Light (CFL) were introduced in 1980 with the purpose of saving energy. They initially were very expensive and consumers were aware of many flaws that made them hesitant to purchase the bulbs and bring them into their homes. The positive effects of switching from alternative bulbs to CFLs were overshadowed by media attention highlighting the issues that remained unresolved. Wal-Mart pushed promotional programs in 2007 that were very successful. They introduced a private label at a lower price, offered online ordering, posititioned the products well, installed interactive displays and engaged with new partners to promote energy efficiency. In 2009 the CFLs were redesigned and

Ragan Fretwell - Case 23: Walmart: But We Do Give Them a 10% Employee Discount

I would argue that this is the largest current threat facing the company with businesses such as Amazon and Costco in the same market knocking on their door. Walmart just recently hired another CEO, the 3rd such move that I could find in my research for this case study and while replacing a veteran executive with an up-and-coming high performer has all the makings of a strategic shift, early indications suggest that the retail giant will be staying the course with McMillon at the helm. McMillon's decades of employment, deep institutional knowledge, and company loyalty have been credited as key reasons he beat out Bill Simon, president and CEO of Walmart U.S., an executive seen as more of an outsider for the top job. (Pelletier, 2013) Being a friend of the Walton’s, with deep Arkansas roots, and decades of experience doing things the Walmart way is not the hallmark of an incoming CEO who is going to shake things up at the world's largest retailer and America's largest employer. But, given the many challenges the company faces, change might be exactly what is needed. (Pelletier, 2013) The article goes on to talk about a disappointing third quarter when its largest revenue generator, sales from U.S. stores, dropped 0.3%. The company also has forecasted flat earnings during the critically important holiday season. Walmart still expects to see modest sales growth in FY2015 through the opening of smaller, more targeted stores, and its longtime strategy

A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,

Wal-Mart is a company which operates in the service sector, more specifically in the “Discount, Variety Stores/Retail” industry. The company’s superior performance is demonstrated through the fact that it was America’s largest company (in terms of revenue) in 2002, and the reputation of the company is reflected in the opinion of “Fortune” who have identified Wal-Mart as one of the world’s most admired companies. In 2004 Wal-Mart had been hiring 1.4 million employees – making it the largest corporation in the world. Wal-Mart’s share prices have also been stable at time of stock market volatility. There are

We would like to show our gratitude to Resp. Prof. Mr. Sham Sharma, for providing us with the golden opportunity to prepare an intellectual report, on Distribution & Logistics Management of “wal-mart”.

1. What is the ethical dilemma facing Wal-Mart in this case ? Do Wal-Mart’s associates also face an ethical dilemma? If so, what is it ?