Walmart Case Study

962 Words Nov 16th, 2010 4 Pages
1. Why do customers patronize Wal-Mart China stores?
A. Wal-Mart realized through third party studies and internal research that the Chinese customer were significantly more cost-sensitive than those in other countries and that there existed a strong, established culture of frequently shopping around to find the absolute lowest prices. Through these studies, Wal-Mart also realized that customer satisfaction level greatly influenced customer loyalty in China. The greatest determinant of this satisfaction was made up of perceived value. The perceived value is composed of three sub factors: (1) Product price, (2) Relative price and (3) Promotion. The other factors for customer satisfaction in descending order of its importance are Image,
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5. How should Wal-Mart China relate to the government and employees in advancing sustainability?
A. The Wal-Mart China work in co-operation with the government and employees in advancing sustainability. The best practices known by Wal-Mart should be shared with government and employees to reduce carbon footprints. Also Wal-Mart should abide by the regulations of the government pertaining to sustainability and also Wal-Mart should voluntarily adopt best practices which lead to greater sustainability. The employees should be trained for reducing carbon footprints resulting from their actions and should be rewarded to encourage them to continue addressing sustainability issues.
6. In your opinion, what are the key lessons from this case study for supply chain managers?
A. In my opinion, the key lessons from this case study for supply chain managers are:
(1) The supply chain managers should address the sustainability issues and should look at the entire supply

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