Walmart Case study Essay

3769 Words Oct 19th, 2013 16 Pages
Wal-Mart Case Study

Management 5650

September, 15, 2013
From a gallon of milk to a complete home makeover, Wal-Mart is the kind of store consumers (to include myself) go to buy all their home goods. What we don’t see are the management aspect of the operations, the issues stores, management, and executives go through on a daily basis. Wal-Mart has several challenges it goes through, from self-inflicting wounds to battling competitors for the lowest prices and consumer business. However its CEO’s both past and present have set the foundation and direction of where Wal-Mart is to be headed in the 21st century. With direction and orders in-hand, its top executives have developed
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Since the 2008 economic drought many consumers chose to Wal-Mart, but little by little Target has been aiming to recover and gain more customers. Target is boosting sales by adding lower-margin goods and discounts; it's layering more sales on top-a recipe for success (Brush, 2011). By adding these items, Target lets the consumers know they are serious about gaining their business. In a recent Bloomberg analysis, they compared 150 similar items at Wal-Mart and Target stores within five miles of each other. The comparison found Target actually has cheaper stuff than Wal-Mart and the price disparity is the greatest in two years (Target, 2012). By causing its own issues and having a big business like Target aiming for you, Wal-Mart will have to find a better way to cope with these issues. A company will always have issues, and how they solve them and deal with them makes them or breaks them. Wal-Mart has the success built by its founder, but how will it deal with its own in-house issues remains to be seen. On the other hand, Target has closed if not surpassed the gap Wal-Mart had created by its creative way of luring the customers in. If Target remains on pace, they will build the gap once held by Wal-Mart.

Wal-Mart Twenty-first Century Leadership Former CEO Lee Scott laid out a plan Wal-Mart has been following during his Twenty-first Century Leadership speech back in 2005. During this speech he outlined how Wal-Mart has coped with its

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