Who Is Walmart?

In 1950, Sam Walton purchased a store and opened Walton’s 5 & 10 in Bentonville, Arkansas. This later became the home office of the now multi-billion dollar company. As business became more successful, Walton opened more stores and renamed the chain “Wal-mart.” Now, Walmart has stores all around the globe, with 5,229 stores in the US alone. It is considered the largest retail company in the world.

Wal-Mart is a brand that is well known around the world, especially in the USA. It has gradually developed into the largest retailer in the world. Wal-Mart’s globalization efforts have been happening rapidly. But have they been successful in all aspects of their international expansion or not? This is the main thought that is going to be discussed in this essay. The questions I will be looking at are based on a case called “Wal-Mart takes on the world” from the book of International Business The Challenge of Global Competition eleventh edition – Ball, McCulloch, Geringer, Minor, and McNett. Questions are the following:

Walmart Corporation was open in 1962 by Sam Walton. The first Walmart was open in Roger, Arkansas to save money or better people life and live a better. Walmart has over 8,800 stores sites in 15 countries with 2.2million employees worldwide. Bentonville, Arkansas has the headquarters and distribution center of Walmart. The discount departs stores are known as the original stores.

Wal-Mart excels in customer service; and the wages provided to their employees is beyond just minimum wage. “Wal-Mart’s success is the direct result of the dedication of its associates, and they reward their hard work with benefits that work for them. Their benefits include more than medical coverage and a competitive pay package: They offer associates retirement savings plans, pharmacy benefits, the opportunity to share in bonuses and valuable discounts at their stores (walmartstores.com, n.d).”

The Wal-Mart company was established on July 2, 1962 in Rogers, Arkansas (History Timeline). The company was based on the vision of Sam Walton, who believed in giving his customers the lowest prices, anytime, anywhere. By 1967 the Walton family owned 27 different stores, and in 1969 they officially incorporated, becoming Wal-Mart Stores, Inc. Just a year later in 1970 Wal-Mart went National, proving the wide spread appeal of Sam Walton's beliefs (History). This same year Wal-Mart became a publicly traded company, with its first shares priced at 16.50. A short year later the company was listed in The New York Stock Exchange (History Timeline). The 80's were a major success for this company. In 1983 the first Sams Club opened, this was and still is a store that sells product in bulk to small businesses and individuals. In 1988 the first Wal-Mart Super center opened. The Super center combined a full scale supermarket with general merchandise to create one stop shopping convenience (History). In 1992 the company suffered a hard hit when Sam Walton passed away at the age of 74. Although they lost the man at the heart of the company they were determined to carry on with his vision, and so they did. In 1996 they opened their first stores in China (History Timeline). By 2002 they reach the top of the Fortune 500 ranking of Americas largest companies. In 2012 Wal-Mart celebrated 50 successful years of business. Today the company employs 2.2 million associates worldwide and serves

Wal-Mart is an American company that was founded in the year 1962 by Sam Walton. The company operates in the retail industry. Notably, the company operates various chains of stores in the entire world which has made the venture a big success in the retail industry. The efficiency and the effectiveness of the company’s operations have seen it ranked the second largest public company in the world (Copeland & Labuski, 2013). The company has over two million workers which makes the leading private corporation employer in the world. Notably, despite the fact that the company is traded publicly, Wal-Mart is more of a family company since Walton’s family still controls over fifty percent of the company’s shares. The company has expanded its business through venturing into external markets such as China, the United Kingdom, North Korea, South Korea, North America, and so forth. However, these markets have produced mixed results in terms of the level of success and profitability. For instance, the German market and the South Korean markets have turned out to be less favorable for the company.

Wal-Mart is one of the most successful retailers in the world (Wal-Mart corporate 2012). Currently, there

Wal-Mart is a general merchandise discount retailer, which was incorporated in 1962. Wal-Mart’s history is based on one man, Sam Walton, who changed the course of retailing forever. Sam Walton first entered retailing when he was a management trainee at J.C. Penny Co. in 1940 in Des Moines, Iowa. After serving in the Army in World War II, Walton acquired a Ben Franklin variety store franchise with his brother James Walton in Newport Arkansas, until they lost the lease to the store in 1950. By 1962, when the first Wal-Mart Discount City was opened in Rogers Arkansas, both Walton’s were operating fifteen stores under the “Walton 5 & 10” name, and were the largest Ben Franklin franchisee in the

Wal-Mart’s sheer size gives it unrestrained economic power which allows it to drive down costs in the retail and manufacturing sectors and to enact its own standards with regards to its work force.

Wal-Mart is the world's largest retail and departmental store chain. Having business operations in 27 countries with 69 different brand names, Wal-Mart is able to serve a huge number of customers per day. Wal-Mart is the fastest growing and the most successful retail brand in the world. The factors which make it the strongest brand in its industry include large customer base, sound financial strength, strong brand image, and huge supply chain network. Wal-Mart has certain weaknesses in its operations and business setup like low acceptability of certain products, high employee turnover, and less recognition of newly introduced brands. These weaknesses can be overcome by availing attractive opportunities from the market and investing more in the most profitable areas. Wal-Mart faces the biggest threat from its competitors and ever-changing customer preferences.

The success of Wal-Mart is due in large part to its ability to consistently produce high quality products at a low cost. This is very critical to the future success of Wal-Mart because it provides consistency to customers who are price sensitive. By committing themselves to "Everyday low prices," Wal-Mart assures customers that the products sold within their stores are competitive in reference to its retail competition. This low price strategy also provides Wal-Mart with a

Wal-Mart was first opened in 1962 by Sam Walter as a retail store. It started out a five and dime store in Rogers, Arkansas and was called Walton’s. He opened this store with one goal in mind, to sale at the lowest prices possible, quality leadership and great customer services. He thought that his idea could change the retail industrial. Wal-Mart was built on a solid foundation that remains stable even after the death of Mr. Walton. Wal-Mart became the largest multinational retail store in America, with a grocery store and a pharmacy. There is a Wal-Mart in all fifty states and seventeen international states and has more than 2.3 million employees. This store

Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries.

“Always low prices”, is the first thing you think of when you think about one of the most successful companies around the world, Wal-Mart. For years they stand as a well know company due to their everyday low prices and variety of products. Their mission statement is “Saving people money so that they can live better”. They have chosen their mission statement wisely yet there is a lot of controversy when it comes to this International Company.

Wal-Mart Stores Inc. helps individuals around the globe spare cash and live better - at whatever time and anyplace - in retail locations, online and through their cell phones. Every week, more than 245 million clients and individuals visit our almost 11,000 stores under 65 flags in 28 nations and e-trade sites in 11 nations. With financial year 2015 net offers of $482.2 billion, Wal-Mart utilizes 2.2 million partners around the world. (Wal-Mart Corporate) Wal-Mart is a superpower in the business world and has been that way for 50+ years. Understanding how it got to this point and how it has maintained its successful business model starts with its