Walmart Globalization Case Study

1752 Words8 Pages
CASE ANALYSIS 1. (a) Through the use of relevant examples from the case study, critically analyse the strategic and environmental reasons as to why Wal-Mart engaged in globalisation strategies; and any potential risks associated with such moves. Ans:Wal-Mart,Inc runs a chain of large, discount department stores.it is the world’s largest public corporation by revenue. Walmart is the largest private employer and the largest grocery retailer in the United States. Walmart is one of the best known industries all over the world. Its concentration of a single business strategy is the basis of its success over the decades by this strategy without having to rely upon diversification to sustain its growth and competitive advantage. The leading marketing strategies of Wal-Mart are low prices, service and smile. However by adapting this strategy, it has risked itself by putting all of a company’s egg in one industry basket. While its global strategy worked elsewhere, the results were bad in Germany and Korea that Wal-Mart withdrew from those countries. There are many factors…show more content…
Using appropriate theories critically analyse the role of culture in International Business. Support your answer by quoting relevant examples from the case study. ANS: Culture can be defined as “the sum total of the beliefs, rules, techniques, institutions, and artifacts that characterize human populations” or “the collective programming of the mind. As you can see, definitions of culture vary according to the focus of interest, the unit of analysis and the disciplinary approach (psychology, anthropology, sociology, geography etc.) There is a strong consensus, however, that key elements of culture include language, religion, values, attitudes, customs and norms of a group or society. Language is perhaps the most important key to understanding culture in general and the specific values, beliefs, attitudes, and opinions of a particular individual or group. IMPORTANCE OF CULTURE IN
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