Walmart Is A Mass Merchandiser

Walmart and Target have established a brand reputation with their customer bases because people tend to have an affinity to a physical location (Kerin & Hartley, 2015). Those customers will continue to be loyal to the Walmart and Target brands because they relate to a physical location unlike Amazon, which only connects with customers virtually.

Wal-Mart’s is one of Target’s biggest competitors, but other retailers are also trying to compete, such as Sears, Dollar General, and Amazon. Although Target caters more to a more upscale clientele, it still carriers many of the same items as Wal-Mart. Target is not able to compete internationally with Wal-Mart since all of stores are in the U.S. but by 2014, they will have about 150 stores

Walmart is the preeminent organization that was established by Sam Walton in 1962 and now Walmart’s leads globally including Canada. Walmart was first started as small discount store with the slogan of “more for less”, and now it has grown worldwide in last five decades into the one of the biggest retailer across the globe. And today Walmart controls over 11,000 retail unit under 65 banners in 28 countries with workforce of 2.2 million associates across the globe whereas 1.4million in the U.S alone. Walmart also hires full time and part time employees with the minimum qualification. Company targets the domestic customer looking for more with less spending power. Walmart has deals going throughout the year with amazing offers which fulfills customers need.

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

Headquartered in Minneapolis Minnesota, Target Corporation is one of the largest chains of retail stores in United States and Canada (Stone, 1995). Founded in 1902, the chain now has more than 360,000 employees worldwide. The company operates nearly 1925 stores out of which 1795 stores are in the US and 130 stores are in Canada (NASDAQ, 2014). The business prides itself in a diverse portfolio of merchandise that their outlets houses, ranging from dry groceries to electronics, furniture, apparel and much more. Its distribution networks make use of third party vendors, direct shipping as well as distribution centers. It also operates a successful e-store target.com which offers customers a virtual one-stop shop for their needs.

Since 1962 and the beginning of the discount retailer market Wal-Mart has been ahead of the retail game. By 1967 there were 24 Wal-Marts that had grossed 12.6 million dollars. In just 7 years Wal-mart had spread into 9 states. By 1979 Wal-Mart was the fastest store to reach a billion dollars in sales. In 2005 Wal-Mart has 3,800 domestic stores along with 3,800 stores internationally, and had made over 312 billion dollars. As you can see the Wal-Mart empire has grown monumentally. To move into this segment of the market would be tough.

Many discount retailers have come and gone over the years, but Wal-Mart and more recently Target, have employed business models that continually deliver profits, even in the struggling economy of the United states in recent years. Wal-Mart and Target both have expanded rapidly since their inception and while Wal-Mart has become an international retailer with stores in fifteen countries and all over the United States while Target has

One of Targets biggest competitors is Wal-Mart and surprisingly they have a different type of organizational structure. “…our new structure will align three very successful operating divisions – Logistics, Real Estate and Store Operations under a unified leadership team. We will organize into three distinctive geographic business units (GBUs) – Walmart West, Walmart South and Walmart North”("Wal-Mart", 2014). Unlike Target, Wal-Marts stores and distribution centers are broken into three sectors not four. This is very surprising because Wal-Mart has over 4,000 stores in the United States and Target has only 1,797. Even though the mission of these two stores is extremely similar, providing a wide arrangement of quality products at reasonable prices, they are managed very differently.

Wal-Mart is one of the most successful retailers in the world (Wal-Mart corporate 2012). Currently, there

Wal-Mart is widely recognized as one of the leading discount variety store chains. It is the nations largest discount department store chain, and also one of the largest discounters in the nation in terms of sales dollars.

With around 5000 retail outlets worldwide, operating in more then a dozen countries and with over US$286 billion in annual sales, Wal-Mart is the top retail chain and number one fortune 500 company in the world. Wal-Mart is the top employer in the U.S. with 1.3 million employees, “the company accounts for 9 cents of every US retail dollar and sells around 20 per cent of the nation’s groceries and pharmaceuticals.” (Times News Network).

Wal-Mart, the big giant, the place where a lot of people usually do their shopping for the low prices and the variety of products were founded by Sam Walton. Walton was an entrepreneur with an innovative vision started his own company and made it into the leader in discount retailing that it is today. In fact, Wal-Mart is considered to be the biggest company in the U.S. and it has stores worldwide. According to PBS, “Wal-Mart employs more people than any other company in the United States outside of the Federal government, yet the majority of its employees with children live below the poverty line.”(www.pbs.org) In addition, Wal-Mart likes to portray itself as a seller of U.S. manufactured goods

Walmart is a multinational retail company that runs a network of more than 11,000 discount retail stores as well as warehouse stores distributed in more than 27 countries. Its headquarters are located in Bentonville, United. It ranks as the world’s leading private employer with over 2.2 million employees serving in different countries’ retail stores. Walmart operates as a family owned organization that is managed by the Walton family. The Walton siblings own more than 50% of this company through managing the Walton Enterprises as well as through individual holdings (Charles, 2014).

Walmart the supercenter giant was founded in Rogers, Arkansas in 1962(Walmart). Founded by Sam Walton with his visionary leadership and along with his associates they focused on helping consumers and communities to save money and live better (Walmart). The successful retail giant has been known to dominate markets and operate on global efficiencies. Walmart operates in 27 countries with more than 11,000 stores serving more than 2 million consumers worldwide (Walmart). The economic satisfaction encouraged Walmart to develop new strategies and methods that they are now using to help with management. The retail giant has been very successful with Inventory Management and there Forecasting methods. Some key tactics they incorporate within success of inventory management are strategic vendor partnerships, fewer links in the supply chain, cross docking and technology. In result to having such inventory system Walmart is able to forecast and plan for any unforeseen circumstances.

Wal-mart is the number one retail store in the U.S. and was founded by Sam Walton in 1962. Wal-mart has expanded to include the U.S., Mexico, Puerto Rico, Canada, Argentina, Brazil, China, and various other places. In 1988, Wal-mart developed the Supercenter concept to meet the growing demand for one stop family shopping. Supercenters combine grocery and general merchandise all under one roof. Their purpose is saving people money to help them live better (Wal-Mart, n.d). Even their success Wal-mart has still had many lawsuits for violating labor laws and