preview

Walmart : The Largest Retailer Of The United States Essay

Decent Essays

Walmart, the largest retailer in the United States, was founded by Sam Walton in 1962 (Malhotra, 2016). The headquters is located in Arkansas. Walmart is the third largest ecommerce company, just behind Amazon and Apple (Malhotra, 2016). Walmart has more than 11,000 stores in over 27 countries and has 2.3 million employees all over the world (“Company Facts”, n.d. & Malhotra, 2016). More than half of these employees (1.4 million) worked in the United States (“Company Facts”, n.d. & Malhotra, 2016). Walmart promoted more than 200,000 job opportunities in the United States (“Company Facts”, n.d.). According to the Walmart’s annual report, the company has $482.1 billion total revenue by January 2016 (“Company Facts”, n.d.). The current president and CEO is Doug McMillon (“Company Facts”, n.d.). Greg Penner is the chairman of the Board of Directors (“Company Facts”, n.d.). Walmart’s target market is lower to middle income people. These customers demand discounted products and they always shopping for families. Walmart provides customers broad product selection including electronics, home, clothing, healthy & beauty, food, etc. Walmart’s main competitors are Target and Costco, and Kroger has also become a major competitor with Walmart in recent years (Malhotra, 2016). Some dollar stores, such as Dollar General and Family Dollar were competing with Walmart (Malhotra, 2016). The company’s mission is “saving people money so they can live better” (Malhotra, 2016). SWOT Strengths

Get Access