Walmart Vs Target Essay

Sears and Wal-Mart are both nationwide retailers, but their similarities are only skin deep. Sears started to lose its dominance in the early 1980s. In an attempt to boost the dwindling market share, Sears started to issue proprietary Sears Card, which gave customers payment flexibilities. A new slogan focusing on the "softer side of Sears", and a revised product mix, were created to appeal to the middle-class female shoppers.

Wal-Mart and Target both have a vision. The vision of both companies appear to be imbedded within the mission statements, there is no separation. Both companies are striving to save money for the customer. Target however has a more detailed approach as how they plan to do this and it is stated within the mission statement, which is,” to continue to provide an ongoing exceptional shopping experience by bringing more innovation to the store in the future”. Wal-Mart does not state what they are doing in an effort to save the consumer money just simply states that is what the mission is and not plans on how its done.

When we compare with amazon.com we will find same features and can sell our goods at amazon.com

Both Amazon and Walmart are seeking to accomplish the same goal, to become the world’s largest retailer by providing customers with a seamless shopping experience. Both companies have their own strengths, with Amazon being the leader in the online retail space, while Walmart is the clear leader in the brick-and-mortar arena. As more online and brick-and-mortar retailers are eating into the market, both Amazon and Walmart must content with other companies as well as each other. Amazon and Walmart were both created and detonated extraordinary growth due to an innovative push unlike any other in their own respective arenas. “If either Amazon or Walmart is destined to come out on top, it must come from a massive innovation push, a willingness to

Most of Wal-Mart’s suppliers are from China and that means less American made products and more foreign products going around. This lack of American production is what causes American factories to shut down, leaving the employees without jobs. Even if these employees decided to work with Wal-Mart, they would make around half of their normal salary with no health care or the job security benefits that have been the normal in factory work. “Wal-Mart wants high turnover, so people won't become attached to the company, and make demands on it."-Glen Ford.

The first Target store was opened in Roseville, Minnesota in 1962. The company began its’ path towards development in 1902 by George Draper Dayton. Dayton was a partner in Goodfellow’s Dry goods Company in Minneapolis, Minnesota. He quickly bought out his partners and became the founder of Dayton Dry Goods Company. In 1968, Dayton acquired the JL Hudson department store thereby changing his founding name to Dayton Hudson Corporation.

Target Corporation was founded in 1902 by George Dayton, a banker and real estate investor, the original name was Dayton Dry Goods Company, later in 1911 becoming Dayton Department Store, and in 1962 becoming Target a discount chain store. Target and its iconic red bulls-eye, named because it is a marksman’s goal to hit the center mark, much as it was Target’s goal to do the same in terms of retail goods, services, community commitment, price, value, and overall experience (Target.Com, 2012). 1967 saw Target grow from a regional department store to national retailer. In 2009 Target

Although it is obvious to the naked eye that when we buy from Wal-Mart, the money is feeding back into our economy. The predicament that we are in, is that so much of what we pay into Wal-Mart, goes back to other places, specifically China. It is not even close as to how many products in store come from China, compared to the United States. The reason that I do not believe that Wal-Mart is a good thing for the U.S. Economy, is the simple principle of “crowding out” the private sector. The difference being, that with the private, family owned stores, the jobs and products are more local and come from within our country, so therefore it feeds more directly into our economy.

In United Stated of America, Target Corporation is the second largest discount store retailer and the founder of this corporation is George Dayton. This corporation focuses on “expect more ,pay less” concept for their products. Moreover they provide facilities to their costumers as well, while making online sales, which is easier to buy things from home.

I had gone so often into Walmart before I went for the first time to Target that the same amazing feeling I got when went into Walmart did not come over me. What I noticed when walking around Target is that the store itself is much cleaner and nicer than Walmart. I do not know if that is the case for every Walmart and Target stores. I have heard from my friends from America that Target is usually a little bit more expensive, but more often has better product. I have no research backing that up, but in my experience they are right.

Wal-Mart is arguably the most dynamic corporation in the last 50 years in the United States, if not the world. Arising from its beginnings in Bentonville, Arkansas, it has grown to over 4,400 discount stores, super centers and corner markets worldwide. Wal-Mart continues to expand despite public criticism of its labor practices as well as complaints about their treatment of competitors. The many strengths of Wal-Mart, like their low cost production and marketing practices, will aid Wal-Mart as it continues to grow in the retail

Sears was split into retailing, service, and credit businesses. The retailing segment consisted of the

Walmart is no one of the largest retail stores in North America. It is considered to be one of the most efficiently run retail business worldwide. To compare Walmart to luxury retailers has numerous contrasting factors both in goods and services provided. The most significant factor is the price when comparing Walmart to luxury retailers. Walmart is committed to saving its customers money so they can live a better life; this is why their products are reasonably priced goods whereas luxury retailers tend be highly priced. Walmart’s mission statement: “People, Saving Money, Living a Better Live”

Kroger competes with Neighbor market and supercenters of Wal-Mart especially on the grocery product line. Target competes with Discount stores and supercenter shopping formats of Wal-Mart with Target commanding a small premium on prices as it follows fashion trend. Market segment of Target is the high-income customers leading to higher margin realization. ($ 50,000 of target vs. EDLP strategy of Wal-Mart by leveraging purchasing scale has pushed down prices compared to other retailers.

The global player Wal-Mart operates in 14 different markets all around the world, serving 176 million customers every week. Today, the second biggest company of the world, concerning turnover which amounts to 312,427 million US-$, categorizes its operational facilities into five divisions. Among those divisions are the Wal-Mart discount stores, offering convenience and low-priced goods. Wal-Mart supercenters are the biggest stores, being open 24/7 hours and employing a workforce of 350 people, selling all kinds of groceries and general merchandise at the lowest possible price. Wal-Mart neighborhood markets are specified in