Walmart: the Challenges of Dominance

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Wal-Mart: The Challenges of Dominance There are few companies that have become household names all across the Americas and many parts of the globe. One such company is Wal-Mart. Since its’ birth in 1962, there have been over 4,700 company locations opened, employing over 1.4 million people in the continental United States alone. (WALMART STORES.COM 2011) Wal-Mart was founded by Sam and Bud Walton as a department-sized store targeting small rural towns throughout the Midwest. It has immersed itself in a rapid amount of growth and success over the first few years by offering among the best levels of customer service, as well as “Every Day Low Prices.” After several decades of extreme growth, Wal-Mart began to finally shift its focus…show more content…
Wal-Mart has faced many issues in the past while overcoming many of them throughout the years. It has dealt with issues of creating a systematic procedure that smoothes the transition process of goods all over the world to each of its locations, and it has had to face opposition from many competitive forces as well as push through internal control issues with labor unions. Several definitive issues are that Wal-Mart has certainly made an immense impact on its community. Wal-Mart was the biggest cash contributor to nonprofit and community organizations in the United States in 2011. (WALMART STORES.COM 2012) It has been a worldwide leader in the improvement of information flow between an organization since its expansion, and it has always met a standard of customer satisfaction that sets it apart from so many of its competitors. In spite of these lucrative assurances, Wal-Mart is still faced with much uncertainty today. It constantly has to deal with adaptations to the consumer environment. Their main purpose is to serve the consumer, and as the needs of the consumer change, the need to change Wal-Mart’s setup will transform concurrently. With the ever-changing global environment, Wal-Mart will have to accomplish what no company has truly perfected in maintaining one of
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