Essay on Walmart vs Target

Wal-Mart’s is one of Target’s biggest competitors, but other retailers are also trying to compete, such as Sears, Dollar General, and Amazon. Although Target caters more to a more upscale clientele, it still carriers many of the same items as Wal-Mart. Target is not able to compete internationally with Wal-Mart since all of stores are in the U.S. but by 2014, they will have about 150 stores

Wal-Mart increase completion in the area where it is located and lower prices for all consumers. Without Wal-Mart in these areas, prices will be higher and consumers would pay more. Wal-Mart prevents monopolies from occurring and encourages competition which is a very important principle of capitalism. Even Bruce Bartlett, a former deputy assistant secretary for economic policy at the United States Treasury department, talks about the importance of Wal-Mart. He worries that all the backlash and this war against Wal-Mart by critics would negatively affect poor families who relies and needs Wal-Mart (Maich 6). He continues that there is no one representing the people who benefit from Wal-Mart the most, the poor, in these debates. (Maich 6) He concluded that “If you’re stuck with a low income and you can reduce the amount you pay for basic items, then your real income goes up” (Maich 6) This statement shows how Wal-Mart is a necessity for poor people and how it help poor people to save money. Thanks to Wal-Mart people are saving money and could budget more for other items.

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

WalMart continues to have one of the most customer-centric mission statements of all discount retailers globally. Their mission statement is as follows "we save people money so they can live better" (Wal-Mart Investor Relations, 2013). From the first

After the recession, Target’s value proposition shifted to simply offer affordable options in a wide array of product areas. However, now with better economic conditions and without the ability to offer lower prices than its affordable retail competitors, such as Walmart, and in order to stay relevant and refresh the company, Target needs to reposition itself as the high-quality concept and style-oriented retail store it was once known for.

During the last 20 years, Wal-Mart has moved into many areas wiping out all the stores around causing people to loose jobs, slashing the tax base and causing many more disturbing problems to neighborhoods so people should stop supporting Wal-Mart for many of these reasons. Always low prices, does this sound familiar? Well this would be the slogan of the world’s most controlling company; Wal-Mart. Wal-Mart grew over the years into a 256 billion dollar company after making its name across the world in 1915. The major problem with Wal-Mart is that it maintains its own mini-economy. Some people believe Wal-Mart supports the American economy while most others hold that Wal-Mart’s global outsourcing will and has

Maybe the biggest difference in the two Companies would be marketing campaigns. Wal-Mart markets towards the lowest income families. Wal-Mart markets by showing low prices, or how they are lowering prices. Target markets towards the middle class, and it shows that they have the goods that you want, instead of prices.

Accordingly, Target’s (2015) CSR Report emphasizes its sense of community, stewardship, and responsibility by focusing on such areas as wellness (of guests, team members, and communities), sustainability of its products and business operations, inclusiveness, and community investment (p 2). Furthermore, Target’s management states its “performance as a company is intrinsically linked to the health and vitality of the communities” where its team lives and works (p 1). For that reason, Target contributes 5% of its profits back to local communities and has done so for 70 years (p 1). In its 2015 CSR Report, Target reports on the progress towards achieving its 20 corporate social responsibility goals it set in 2010. Progress is presented in easy to read graphics spread over seven pages of the 45-page report with goals for the future under development and to be released (pp 4-10, 10). In addition, Target’s website has this information under the categories of environment, team-member wellness, education, and volunteerism.

Wal-Mart and Target are both discount BIG BOX retailers which have made the most of their strengths and have drawn upon the differences in their customer bases, product mix and business strategy. Even though both

Target Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. The ability to remain competitive in a saturated industry could prove difficult to some retailers, but Target remains one of the leaders in the retail market. With success comes risk. Target Corporation competes against online retailers as well as “big box” stores to remain competitive.

Target may have a bigger selection on some products, but their store is such a big hassle. To have a well managed store you need good customer service, a good atmosphere, and low prices. That’s something Target has none of and Wal-Mart has plenty of.

Target has a corporate social responsibility plan to show the legacy of giving and service. Rothaermel (2014) explains that Target embraces social programs, such as, promoting minorities and minority women into the supply chain. Target is fostering equality in society; this begins by creating a diverse workforce. Target is engaging the community to strengthen relationships and teach ethical treatment to others (Target, 2016). Rothaermel (2014) discusses corporate citizenship, where an organization philanthropic responsibilities are evident thorough ethical practices and giving back to society. Target encourages their employees to volunteer in local community programs. Target is interested in the community stakeholders and is committed to supporting communities by giving five percent of its profits, which has added up to more than $4 million each week (Target, 2016).

Target published for the first time in 2004 their Corporate Responsibility Report. This report provides information on Target's social, environmental, economic initiatives, and how well they are performing. Target's social programs vary from community to community but also are implemented from a global perspective.

Founder Sam Walton explains that, "If we work together, we'll lower the cost of living for everyone"¦we'll give the world an opportunity to see what it's like to save and have a better life." This formed the basis for the new Wal-Mart slogan (which also sums up its mission statement) launched in 2007, "We save people money so they can live better". The business model of the company is also based on the aforementioned slogan. Thus, most strategies are based on cost cutting through-out the supply-chain to reduce prices on

Wal-Mart also has a green goal. It claims that their environmental goal is to be supplied 100 percent by renewable energy, to create zero waste and to sell products that sustain our natural resources and the environment(Wal-Mart website 2008).