Walmarts Reputation

1415 WordsSep 30, 20126 Pages
The culture and organizational behavior of Wal-Mart has many consumers questioning the integrity of the company. Wal-Mart has seen itself in some of the nations largest suits. Wal-Mart has been harshly criticized in the public eye for over a decade now. The companies brand is a stake and Wal-Mart is fighting to change their reputation it day in and day out. It appears that Wal-Mart grew too big too fast and never planned on this rapid growth. They were not prepared for what the growth entailed and made several large detrimental mistakes along the way. Wal-Mart opened its doors in 1962 by founder Sam Walton. In just 5 short years he had expanded his company to 24 stores in its home state of Arkansas. Wal-Mart saw increasingly rapid…show more content…
This became the largest class action lawsuit in history and is now known as Dukes v. Wal-Mart Stores, Inc. Though the supreme court 4 years later ruled in favor of Wal-Mart the company still felt the pain form all of the negative attention. It seems as if Wal-Mart is constantly in lawsuits that are large enough to gain media attention. In order to address all the negative publicity they had began receiving Wal-Mart hired a team of consultants to assist with defending Wal-Mart’s actions. These consultants were hired to help change the public’s view of Wal-Mart and promote the store. Executives wanted to counter all the negative attention and decided their marketing team needed to expand (cite pg16 #40). Wal-Mart became more involved in the community by donating cash to local communities. Their donations would assist communities with local schools, natural disasters, Salvation Army, hunger relief, and healthcare (cite pg 21 #56). It seemed that Wal-Mart felt obligated to help out the communities it surrounded while also helping change its public image. Wal-Mart also created Working Families for Wal-Mart which was suppsed to be done by a third party ocmpany. This would become part of their website to show how Wal-Mart is seen a new light. The website states its purpose to be, "Working Families for Wal-Mart is committed to fostering open and honest dialogue with elected officials, opinion makers and community leaders that
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