Walmart's Target Marketing

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Running head: Company analysis Project – Part 3

Company Analysis Project – Part 3 – Target Marketing
Davenport University


Wal-Mart’s Target Marketing To effectively reach its customers, Wal- Mart‘s management for many years have managed to carry out effectively target marketing that is augmented by strategic market segmentation. As a result, the company has maintained its market share for a long period. It is poised that by the year 2100 the company is to have a third of the US market in its share (Ryan, 2006). Comparatively, the same figures apply to its main rival, Target. Demographically, Wal- Mart ensures that it positions itself strategically in the market by offering products that meet
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As such, Wal- Mart strives to develop new products that meet the requirements of new markets while also striving to retain its regular customers. Finally, Wal-Mart’s as Target Stores has age based target marketing. In this kind of target marketing, the goods or products are classified acceding to the customers’ gender and ages. As such, Wal- Mart stocks toys and video games which are specifically meant for children. On the other hand, there are jewelries which are specially meant for women, wedding or fashion bogged youth.

Dixon, N. (2006). Wal- Mart Unveils Community Store Design Strategy. Retrieved December 7, 2009, from
Ryan, T. (2006). Analysts say, Wal- Mart and Target could hold approximately a third of the of the Market by 2010. Retrieved December 7, 2009, from
Yahoo Finance (2009). Wal-Mart. Retrieved December 7, 2009, from
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