Walt Disney : A Bad Idea

“I’ve always been bored with just making money. I’ve wanted to do things, I wanted to build things, or get something going.” (LeeBron) Disney stated that when he realized that he wanted to make a difference in people’s lives. Disney never wanted to be boring or be known as the man who did not have a childhood and was always pushed around by his father. Disney wanted to be successful in life, he wanted the name ‘Walt Disney’ to be remembered, and it will be forever. Disney has achieved many important and exciting accomplishments within his life. He created “full length animated films, short films, live-action features, and television shows” (LeeBron) Disney also introduced theme parks. He created Disneyland in Anaheim, California. He also developed Epcot which stands for “Experimental Prototype Community of Tomorrow”, and Disneyworld in Orlando, Florida. Walt Disney was an important figure in the 1920s American History because he made a change to the world with the idea of bringing inanimate objects to life with cartoons and created all new kinds of happiness.

Disney is a lie. Why? This corrupt company brainwashes consumers into handing over their hard-earned money in order to purchase overpriced merchandise, all while under a facade of innocence and happiness. Fairy-tale endings and a cheerful mouse might represent Disney’s projected values, but underneath the exterior lay indicators of Disney’s corrupt ideals. Common people are deceived into handing over their hard-earned money to corrupt companies in order to purchase overpriced products. The power that these companies gain allows these businesses to control, to a certain extent, politics and influence political decisions. These companies will not hesitate to fire American workers in order to save a handful of dollars and stifle any trace of dissent. Therefore, large corporate companies should stop exploiting and manipulating consumers for profit.

Jack Zipes, in his essay "Breaking the Disney Spell", directly addresses the issue of what happens when a story is taken from its original oral form and written down. Zipes discusses in depth what Walt Disney has done to fairy tales and the consequences of Disney's actions. Zipes addresses many issues, including those of context, society, and alteration of plot. He accuses Walt Disney of attacking "the literary tradition of the fairy tale" (344). While many scholars disagree with Zipes' accusations, his essay makes very solid and well-presented points that he promptly backs with fact. Regardless of what the scholars say, Zipes was right: Oral tradition is important, and Disney's representations of historical folktales damaged fairy tales

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Walt Disney once said, “It’s not the magic that makes it work, it’s the work that makes the magic.” (Capodagli & Jackson, 2007). Walt Disney was truly a visionary and ethical leader that used his talents as a transformational leader and artist to dream up a world that has stood the test of time for nearly 90 years. In this paper I will explain why he was both a visionary and ethical leader. It will show that he used inspirational motivation and intellectual stimulation to further his clear and easy to follow vision, inspire his personnel, and leverage their creativity. It will also show why I believe Walt Disney fit into the traits of an ethical leader by valuing his team members and creating an environment of mutual trust and respect. Then I will tell you how I have used the same transformational leadership behaviors to lead my people, have made sure not to fall into an ethical trap and take credit for the work others do. All leaders could learn something from Walt’s visionary leadership.

Transformational Leadership empowers or enables its followers. The leader engages with the follower in a way that both the leader and follower transcend to a higher level of motivation and morality (Nicholls, 1994).

Growing up in a family that loves Disneyland, I have had many opportunities to visit Disney parks and watch Disney movies and television shows. My childhood was filled with fairy dust and Mickey Mouse ears. As I got older I learned that the Walt Disney company not only provides fun entertainment, but it also spends large amounts of money to make the lives of others better through Corporate Social Responsibility (CSR). The benefits of Corporate Social Responsibility outweigh the costs. Corporations spend millions of dollars a year on CSR, but receive greater benefits that make the costs of CSR worth it. Corporate Social Responsibility improves companies’ reputation as well as increases total sales and income. When companies incorporate CSR they have better employee and consumer ratings. CSR improves the life and quality of customers as well as the community, which makes for a long-lasting business. The Walt Disney Company is a corporation that focuses strongly on incorporating CSR into their business and making the world a better place. Corporate social responsibility not only profits the company, but it also benefits the organizations they are helping, such as the community, the environment, the economy, employees, customers and the world.

The history of how The Walt Disney Company came to be started from a small individual who enjoyed drawing and used art as a way to escape reality, his name was Walt Disney. After the World War 1 ended, Disney went to Kansas City where he later created an animated company that went bankruptcy. Walt Disney moved to Hollywood where he met M.J Winkler a distributor, Disney become part of her production partner. (The Walt Disney Company) In 1927 Disney created a series where the distributor copyright the main character and Disney only made a few hundred dollars, therefore Disney decide to leave and created that same series with a different name which was Mickey Mouse. Disney decided to go with his brother Roy and created Mickey Mouse films. When Disney wanted to put out Steamboat Willie many film producers did not like the film’s idea until Pat Powers decided to release the film in theaters. The film gave Disney enough money to start on other projects which later those project turn out to be such as the amusement parks, merchandise, etc. In December 15, 1966 Walt Disney died from Lung Cancer, Disney’s brother Roy made sure that Disney’s believes and philosophy about the company would still be passed on by the company 's employee. (The Walt Disney Company) The company kept going which has become of the greatest companies that are socially responsible and sustainable.

Walt Disney is extremely known for being a film producer and popular showman. He was very recognizing for being an innovator in animation and theme park design. Disney was a visionary in terms of cartoons. Disney views and visions came from his persistence for the future. Walt Disney strives upon building Disney’s to have core strengths in three areas of entertainment and recreation, motion pictures and videos. Walt created his first animated character, Mickey Mouse.

When you first meet someone, what are the first things that you notice? Sex? Race? Or maybe the brands of clothing that indicate social status? Human beings as a society judge and categorize others, labeling those who stray from social norm as weird or strange. Who are we to make these judgments and where did these ideas of right and wrong come from? The Walt Disney Company plays an important role in depicting who and what people should and shouldn’t be. Every aspect of Disney, including movies, TV shows, and products, are supported by most of the world for entertainment and seemingly honest messages of innocence and magic. Beneath the image of innocence, Disney is also a media empire, a global conglomerate consisting of

Biographical facts: placing emphasis on crucial experiences, episodes, pre-occupations and challenges that created turning points in advancing the subject’s leadership role.

“When you believe in a thing, believe in it all the way, implicitly and unquestionable.”

Question 1: Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris?

Walter Elias Disney (1901-1966) was the man who brought entertainment for the entire family into the homes of the people across the globe. He was both an entertainer and an entrepreneur, ensuring the long term success of his business and his entertainment efforts. Through today, Walt Disney remains a symbol of film making, creation and entertainment innovation.

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO