Walt Disney Case Study

2980 Words Mar 2nd, 2013 12 Pages
January 2013

I – Executive Summary

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO
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|3 |25.00% |It is helpful for the success of the company in expanding globally. |
|4 |15.00% |Partially Achievable. |
|Total |100.00% | |

IV – Situational Analysis
A. SWOT A.1. Internal Factor Analysis Summary (IFAS)
|Internal Factors | |Weight |Rating |Weighted Score |Comments |
|Strengths | | | | | |
|S1: Creativity. | |15% |4 |0.60 |- Eisner viewed” managing creativity “as Disney’s most

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