Walt Disney Co Essay

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Walt Disney is a worldwide entertainment company. Walt Disney Co is currently number one in the entertainment industry beating out competitors like News Corp, Time Warner, and CBS with revenues of $42,278 billion a year and a net income of $5.682 billion. The company is ranked number 66 on the Fortune 500 list and is ranked #17 on the World’s Most Valuable Brands List. Walt Disney’s headquarters are in Burbank, California and has been publicly traded as NYSE:DIS since 1991.
Walt Disney began in 1923 with a short film called Alice’s Wonderland. It was co-owned by Walt Disney and his brother Roy Disney. Disney moved forward into the future with very popular filmed entertainment such as Mickey Mouse, Snow White, Pinocchio, Dumbo, Bambi and
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In 1995 Disney partnered with Pixar Animation where it began a successful launch of computer animated films such as Toy Story, Monsters, Inc, and Finding Nemo. The company continued to branch out with its Broadway production of some of its famous films such as the Lion King and Beauty and the Beast. In 2005 the company once again changed hands when Robert Iger became CEO who set out to take advantage of emerging technologies. Over the last 90 years Disney has grown into a well beloved household company. It is literally an international powerhouse that has built an amazing entertainment empire.
Walt Disney is well known for its movies and amusements parks, but it is actually a well-diversified conglomeration. Walt Disney Co is made up of five different business segments that cover geographical segments world-wide. The business segments include Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products and Services, and Interactive Media. In 2012, the business segment that made the majority of the revenue was the Media Networks at 46%. It was followed by the Parks and Resorts business segment which made up 30% of the revenue. Studio Entertainment brought in approximately 14% of revenue leaving Consumer Products and Interactive Media making up a combined total of only 10% of Walt Disney’s revenues. Many might be surprised what is encompassed within the Walt Disney Business Segments. Yes it has heterogeneous products made up of its famous movies,
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