Walt Disney Company Essay

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Walt Disney Company


This report attempts to examine the Walt Disney Company as an organization whose international operations play a vital role in the company’s continuing existence. This report seeks to present a review and analysis of the company’s global strategy by analyzing the key internal and external factors that impact on the company and how it has used alliances and acquisitions as part of its global strategy. As a human technology-intensive company, this paper seeks to understand how Disney was able to leverage its resources to create a competitive advantage. As an important aspect of its operations, relevant management issues are reviewed to see how it has affected the company’s global expansion strategy.
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In 1928, Walt Disney created the Mickey Mouse character in the silent cartoon called "Plane Crazy." Minnie Mouse first appeared in the first Mickey Mouse cartoon “Steamboat Willie" released November 1928 at the Colony Theater in New York. In 1938, Walt Disney created the first full-length animated movie "Snow White and the Seven Dwarfs" in 1938. Soon thereafter, Pinocchio, Fantasia, Dumbo and Bambi emerged within the next five years. (Schatz, 2001).

With the increasing popularity of television and movies beginning in the early 1940s, Walt Disney’s success in animated movies soon followed one after the other.

It was in 1955 when the Walt Disney Company took on huge leap of faith with the launch of the first ever Disneyland in Anaheim, California. Originally, Walt had in mind a family theme park where kids and parents could have fun together. In order to entice families to travel to his Disneyland, Walt used television to invite families to his Magic Kingdom with his show Disneyland. Walt’s faith didn’t fail him. The Walt Disney Company took on many animated cartoon projects in the following years, which included Pinocchio, Cinderella, and Jungle Book. In 1966, Walt died a happy man despite his illness. He died of lung cancer in December 1966, giving many happy memories to the children of the world. (Schatz, 2001).

Walt Disney left the world a legend. He created the world famous Mickey Mouse and can be considered as one of the leaders of the

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