Walt Disney Company 's Organization

967 Words Jul 1st, 2015 4 Pages
Introduction According to Investor Relations, The Walt Disney Company’s “exemplifies an organization composed of four strategic business units which, with the consideration of the consolidated revenue, represented roughly an enormous 35.5 billion dollars in 2007.” They are
“Disney Consumer Products, Studio Entertainment, Parks and Resorts, and Media Networks
Broadcasting, and these can be further subdivided into 28 categories and are composed of an overabundance of brands” (Walt Disney, 2013). The only two important commonalities that can be deduced upon inspection of the entirety of the Walt Disney Company’s holdings are entertainment and information. Every business activity the organization is engaged in is related in some manner. To providing its consumer base entertainment and/or information. Despite the two commonalities of the Walt Disney
Company’s activities, there exists an incredible range of variability in its maneuvers. One of the growth strategies that have helped the conglomeration reach its current level of success is the fact that the organization has expanded, both vertically and horizontally, into new markets by targeted segmentation. In most cases, it reaches these market segments with an acquired brand, such as ESPN, ABC, and Miramax Films. Also, it is only through the branching out in branding that Disney has grown simply because the children’s brand is somewhat restricted in terms of the target demographic (Walt Disney,…

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