Walt Disney : Corporate Image Of Affloyee Expectationsments

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

The Disney Corporation is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. (Disney Corporate, 2009). This company did not become one of the leading corporations in the world without hard work, an extreme dedication to the mission and core values of the organization, and the successful application of the four functions of management: planning, organizing, leading, and controlling. Many internal and external factors may have a direct impact on the four functions of management like: globalization, ethics, and innovation.

The Walt Disney Company is currently known as being one of the biggest and most famous entertainment and animation companies in the world with international amusement parks and an outstanding animation studio as well as a business franchise. It was founded in 1923 as a cartoon studio in Kansas City and its mission is to “Make people happy”.

The Walt Disney Company carries out its Mission Statement quite effectively. Disney does it right. The company’s approach of combining research of the market to find out how to best please its clients, considering who its clients

She worked as a merchandise in Disney Orlando for half year. We decided to interview her for her special experience working in Disney World. The first question we asked her was that, during her work, what was the biggest difference between Disney World and other theme parks? "By comparing the other amusement parks, Disney put more efforts on building customers’ perfect memories," she answered. Disney’s main target customers are families, especially those families with kids. Since most of the American kids have the childhood memory full of Mickey Mouse or Donald Duck, Disney tries to present these characters truly by real actors, not only the similar costumes to present same appearances, but also the voice, personalities and behaviors that are exactly same as the cartoon characters. Disney is all about family entertainment thus it strives to give timeless and engaging stories which are built around positive and inclusive ideas concerning families. These stories are delivered in decent and respectful ways and the subjects are designed to inspire, give hope, and at the same time to maintain humor which is the primary goal of entertainment (Disney Careers, n.d). Therefore, people feel impressed and desire to meet with these characters. Sally also mentioned that during the training process, the managers also told them to practice smiling everyday to ensure they provide perfect service to the guests. Since Disney

The Disney theme park is an organization that focuses on customer satisfaction. The management style at the Disney theme park is very diverse and non-traditional. All employees from janitors to performers are called “cast members.” Managers at the Disney theme park focus on the role of employees in service delivery. Employees are broadly trained in communication, quality awareness, and customer service. Employees at the Disney theme park have regular team meetings for effectiveness evaluations. Disney theme park employees are additionally made

Walt Disney, the creator of the Walt Disney Company, was famous for his ideas. He was named “an idea man” because of his ability to think of great ideas. His ideas are what ultimately allowed him to be successful in his career. Disney started his career as a hands-on cartoonist, but as his company grew, he became a full time manager, organizer, inspirer and innovator.

The Walt Disney Company is one of the most recognized companies in the world for the experience and level of service excellence it provides. This book uses Disney as an example to demonstrate the principles that can help organizations to create “Ambassadors” through exceptional customer service. Organizations are able to build relational experiences using the “I.C.A.R.E” principles. “I.C.A.R.E” refer to five principles, which are Impression, Connection, Attitude, Response and Exceptional.

The Walt Disney Company should keep its operations in North America but also expand into developing countries where it can help both Disney and the country financially. Many of Disney’s competitors are also looking to expand but if Disney does it before, the citizens of the country will be more familiar with Disney and not its competitors.

: Having excellent customer service - “ Service from the Heart” “ Value for money”

There are only a handful of companies that have mastered the concept of experience economy. The Walt Disney Company is one good example of a company that has excelled in customer service but has gone beyond that to provide a meaningful experience to all users by providing an economic design of experience. Not to say that other companies aren’t on their way to providing such a memorable experience to some but that their goal is not yet experience but satisfaction in goods or services. To really provide for guests or customers there is more than just providing a service or product, it is

Dave Sinclair, vice-president of human resources at Blue Mountain Resort (BMR), was considering his options concerning the company's service quality program. He gathered together a team of 25 BMR managers to identify opportunities to improve service quality. They had provided Dave with a number of specific proposals he wanted to evaluate and decide on a course of action. From all, Dave identified three proposals that required careful consideration: costumer flow, speed of service and information technology (IT).

The French people were very resistant towards Disney’s strict customer service policy both as cast members and as guests. First as cast members, the Disney organizational culture and the French culture did not mix well together. An American cast member working at Disneyland Paris commented on the French reception of Disney service, “France is certainly not known for their customer service with a smile and that idea of customer service, or lack thereof, definitely clashes with Disney’s idea of customer service” (DLP Cast

The Walt Disney Company has been successfully creating and capturing value for their customers for over nine decades. With a net worth of 74.9 billion dollars, Disney has claimed the title as of one of the most profitable companies in the world. Their product line is extensive, as they currently own and run a successful media network, several theme parks and resorts worldwide, an extensive merchandise line, a studio entertainment sector, as well as Disney Interactive. Disney’s brand’s success hinders on several points of difference that have allowed the company to flourish. Firstly, Disney creates an undeniably unique experience for its customers. The theme parks have a “magical” feel to them, which keeps families coming back for decades. Their customer retention rate is high, and going to visit Disney world had been incorporated into the American identity. Additionally, their business strategy is innovative and strategic. The company delineates that their purpose is to “create happiness.” This evokes the naturalistic needs of humans, and also pulls at customer’s wallet strings. Furthermore, Disney has published that, “The Company’s primary financial goals are to maximize earnings and cash flow, and to allocate capital towards growth initiatives that will drive long-term shareholder value.” In order for Disney to live up to this financial mission statement and in order for them to continue to be successful, they must continue to create value for their customers in order to

The Hospitality Industry is an industry that relies greatly on the Experience Economy. Today, receiving the product is no longer satisfactory to customers, and they need more than just the product, and that is where the Experience Economy comes into play. In this paper, the Experience Economy will be discussed and described. The discussion includes facts such as the introduction of the Experience Economy by Pine and Gilmore. In addition, an analysis on the impact that the Experience Economy has had on the Hospitality Industry will addressed, incorporating key concepts such as modern management, soft skills, and emotional experience.