Walt Disney

6486 Words Dec 9th, 2013 26 Pages
FSM 4601
Group Member
:
Yap Zhen Tang
161452

Chai Jea Chuen
161446

Ng Siang Keat
161689

Sam Yan Hann
163908

Lecturer
:
Dr. Muhhidin Othman

STRATEGIC MANAGEMENT IN FOOD INDUSTRY

CASE STUDY

Outline
1.
Company Background
2.
Vision Statement
3.
Mission Statement
4.
External Assessment
External Opportunities
External Threats
External Factor Evaluation (EFE) Matrix
Competitive Profile Matrix
Positioning Map
5.
Internal Assessment
Internal Strengths
Internal Weaknesses
Internal Factor Evaluation (IFE) Matrix
Financial Statement
Financial Ratio Analysis
6.
Strategic Analysis
SWOT Matrix
Strategic Position and Action Evaluation (SPACE) Matrix
…show more content…
International growth/ New Market
Disney has an opportunity to expand its movie production to such countries as India or China, where movie production industries have developed good quality infrastructure. This would result in lower movie production costs and more localized movies for India and China’s markets.
Changes in technology and consumer consumption
The company that stays on abreast of the rapid pace of technology change achieves higher advantage. With new media platforms such as Facebook and Twitter, it seems that the company that best takes advantage of these forums is at the forefront of pop culture–right where an entertainment corporation would hope to be.

B. External Threats

Economic recession
A major threat to Disney’s success is the current market stagnation, as consumers do not have money to spend on Disney’s products and vacations.

Changes in technology and consumer consumption
The rate at which media and technology has changed in the last in the last 15 years is unprecedented.
Since widespread availability of the Internet occurred in the late 1990s, media and technological advances have bred more media and technological advances. While that is wonderful news for the consumer, it leaves companies struggling to stay on top of changes occurring at an almost daily rate–so much so that often time technological departments have been bolstered just to keep organizations competitive on the online.

Intellectual properties
The

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