Walt Disney

1491 WordsAug 8, 20136 Pages
The Walt Disney Company: The Entertainment King Case Analysis The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney 's death, the company started to lose its ground and performance declined. Michael Eisner became CEO in 1984, and his strategy of expansion and diversification successfully rejuvenated Disney. Over the past 15 years, Disney seemed to be growing for the sake of growth and many problems aroused. It is important for Disney to refocus on its corporate…show more content…
Under Einer, creativity was handled through the brain-storming meetings, and when they were reduced or became useless, they were regretted. Furthermore, the only way to survive for the company was to keep being creative, which is why it had hard times when creativity was not sufficient or handled correctly. Diversification is also a way to expand creativity to many fields keeping the Walt Disney spirit and culture. 3.The period from 1984 until about 1994 was a successful one for Walt Disney. How was Disney set up to extract so much value out of its businesses?The years 1984-1994 were those of change for Walt Disney, under the management of Eisner. And success followed changes and innovations. Disney used several ways to extracts so much value out of its businesses:The movies industry was enhanced: Walt Disney released many new movies, basically 15 to 18 per year. Katzanberg was a major actor of this change, for he had a real talent in finding good script and attract good actors and actress and partners. New attractions made the theme parks even more successful, while they had remained profitable even after the Disney brothers’ death. A meeting of all divisions was frequently organized to generate new ideas. Euro Disney was created. For the other parks, attractions were added, and expansion of the hostels emphasized in order to encourage longer says and to attract major conferences. Diversification

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