Walt Disney Mission Statement

"A good mission statement portrays an organization's unique and lasting reason for being, and energizes stakeholders to follow common goals. It likewise enables a focused allocation of

Walt Disney was a visionary and transformational leader that used Inspirational Motivation and Intellectual Stimulation and an easy to follow vision that inspired his people to achieve their shared dream of providing the best family entertainment possible. Walt Disney’s vision was clear, simple, and easy to follow. Dream, Believe, Dare, Do. (Capodagli & Jackson, 2007). He spoke so passionately about his dreams that others around him couldn’t help but

Ideally, a good mission statement also provides information regarding the organization’s overall management philosophy, its business model, its technical and social competencies, and its values and beliefs (Aguinis, 2009; Azaddin, 2011; Bart & Hupfer, 2004; Covin, Slevin, & Schultz, 1994). Moreover, to make mission statements of large companies more individually relevant, Azaddin (2011) advocates flexible “guiding statements” that account for the “context, culture, structure, and needs of an organization” (p. 31). Thus, a mission statement must be meaningful and applicable to all stakeholders for strategic decision-making to be effective.

Be sure to include a good Mission Statement that meets the criteria of our author. This is a standalone paragraph that clearly indicates the business in which your company finds itself, and addresses the MARKET that you are addressing. A Mission Statement is market focused and not product-focused.

Most organization have develop an element called a mission statement. A mission statement describes and helps focus the attention of organizational members and external constituents on the organization's core purpose. This is use in the criminal justice and security agency use mission statement for the success of the organization and better serve the community or businesses that they have agree to serve and protect.

Mission statements for any organization are today a foundation stone for defining its activities, attitudes and culture. Thus the mission statement influences the organization to a very great extent. Thus the mission statement shows the degree of internalization and the general principles of governance adopted by the institution, and its core values and responsibilities and the area of interest. (Yopp, 2008)

The mission statement is often publically stated and used by almost every organization today. It helps provide basic guidelines, essentially the core values of a company, and what they aim for. A mission statement gives customers

This defines what a company will do to achieve its vision. It may include the company’s functions, goals and philosophies

5. Does Disney’s portfolio exhibit good strategic fit? What value chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Please be specific and explain why.

Organizing the direction of a business or corporation is essential because it can increase profitability and provide broad guidelines for how to accomplish the organization goals. This is where a mission statement becomes useful. A mission statement should be short, concise, and to the point. Employees should be able to remember it and make it part of their everyday work culture.

It uses a goal setting tool which provides a special strategy for its creative writing team. In order to achieve the goals, they must always have creative ideas. Thus, they use this goal setting tool which is included dreamers’ room, realist room and critic room to help them achieve the goal. In the first room, the employees might dream, image freely and think about future without any criticize. Moreover, in the realist room, the employees will discuss about which should be the most realistic ideas. They do not criticize each others’ ideas when they are discussing which is possible to be the best idea at this stage. In the last room, they separate and criticise the ideas. By using this goal setting tool, it can ensure that the good ideas will be flow more freely and smoothly and will not be crushed in the beginning. As a result, it may help them to achieve the goals which is stimulates creativity. Not only that, Walt Disney Company’s goal is to achieve the excellent performance by implanting citizenship into their daily decisions and leaded by three main principles which are Act, Champion and Inspire (ACI). It acts and creates in an ethical way and thinks about the effects on people and planet, always make the kids and families be happy and inspire the kids and families have the positive change in the world. (The Walt Disney Company,

“The purpose of the company "Walt Disney" is to be one of the world 's leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.”

The mission statement communicates to stakeholders the main activities that the company focuses on in order for it to achieve its vision. The mission statement communicates to employees’ information on how to conduct their day to day activities. The mission statements also describe the organizations, policies, culture as well as ethics (Alesia 2013).

The mission of a company is considered to be its purpose. Basically, it should include what you will provide, who you will serve and also highlight your key attributes that should distinguish your organization from your competitors. There are no specific rules to develop a mission statement, what really matters is that should be a reflection and a helpful synopsis of the organization as well as it should speak to your stakeholders. Some characteristics that makes a mission statement successful is when it is succinct and can be printed in the back of a business card, when it is memorable and unique. Lastly it ought to be realistic and current, for instance, the mission should be a description of the present and not the future as well as it can not change constantly, in this case, when the firm changes its priorities, it is necessary to think if the new directions will affect its mission.

A mission statement describes the objective of a company or an organization. It shortly defines the overall goal and clarifies why the company exists (Griffin,1990). A mission statement should indicate some core points..