Walt Disney : The Disney

Walt Disney himself once said, “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them what you have done.” Animator. Film director. Entrepreneur. Film producer. Voice actor. Screen writer. Entertainer. Business person. Television presenter. Film editor. Television producer. Hero. Walt Disney. He was one of the most extensive models of success to ever live. Walt gave everything he had into creating Disney. Every single minute of every single hour of every single day of his adult life were dedicated to his brand and the people he influenced throughout his lifetime quite literally until the day he died. Walt Disney created a international insignia revolved around a single mouse. If that isn’t success, what is?

Walt Disney started out by producing short animated films in 1922 and in 1928 introduced Mickey Mouse, the world most famous cartoon character shown in Figure 4 below (Olsson 1996; Kramer 2002). Following this breakthrough, Kramer (2002) found that Disney proceeded innovatively with new film technologies of sound and colour that resulted in the first successful animated feature Snow White and the Seven Dwarfs in 1937.

The history of how The Walt Disney Company came to be started from a small individual who enjoyed drawing and used art as a way to escape reality, his name was Walt Disney. After the World War 1 ended, Disney went to Kansas City where he later created an animated company that went bankruptcy. Walt Disney moved to Hollywood where he met M.J Winkler a distributor, Disney become part of her production partner. (The Walt Disney Company) In 1927 Disney created a series where the distributor copyright the main character and Disney only made a few hundred dollars, therefore Disney decide to leave and created that same series with a different name which was Mickey Mouse. Disney decided to go with his brother Roy and created Mickey Mouse films. When Disney wanted to put out Steamboat Willie many film producers did not like the film’s idea until Pat Powers decided to release the film in theaters. The film gave Disney enough money to start on other projects which later those project turn out to be such as the amusement parks, merchandise, etc. In December 15, 1966 Walt Disney died from Lung Cancer, Disney’s brother Roy made sure that Disney’s believes and philosophy about the company would still be passed on by the company 's employee. (The Walt Disney Company) The company kept going which has become of the greatest companies that are socially responsible and sustainable.

Walt Disney was born in Chicago on December 5, 1901. Because of the violence in Chicago and because it was hard to make money, in 1906 his father Elias Disney purchased forty-eight acres of farmland in Marceline, Missouri. It was northeast of Kansas city.

Walter Elias Disney was always seen as a very imaginative and outgoing person at any point in his life. Walt loved life and would make appearances at Disneyland all the time to make sure employees were being kind and courteous to the guests while managing to talk and ride rides with children that looked up to him. Never in his life would Walt give up on something, which made him very stubborn at times, but a good businessman with the guidance of his brother, Roy. All of these traits made Walt Disney into one of the greatest entrepreneurs the world has ever seen, and some say he even helped shape the 20th century.

Walt Disney Films are known to be as an incredible and outstanding fantasy stories producer. It created more than a hundred of films. Majority of what has been produced rely on fictional stories. The films that were released used animation to capture children’s interest and musically performed as well. Walt Disney produced fantasy stories like The Little Mermaid 1989; Sleeping Beauty 1959; Beauty and the Beast 1991; Cinderella 1950 and more. The tales most often than not were always about the life of a princess in search of her prince charming.

Walt Disney began as a cartoon studio in the 1920s more than eight decades later is become a global corporation, and premier provider of quality family entertainment across America and around the world.

Disney has been involved in the lives of millions of Americans since the early 1920s and even now, continues to touch the hearts of each new generation. What started as a simple and humble cartoon studio grew into a world-wide known enterprise. Disney brought comfort to the United States post WWII and has been a staple in households across America for children everywhere. It is not uncommon for people to reminiscence about their childhood when thinking about Disney shows or movies. So, how did a little cartoon studio get so well known? The era of when the studio was created may be one of the advantages that led Disney from an uncle’s

After completing a set of his 1st cartoons, and working every night in his garage with a borrowed camera, he sold his first set of cartoons to a local theater in Kansas City, Newman Theatre: Newman Laugh-O-Grams” (Cole, 25). His 1st production of Alice in Wonderland had failed, so he started working on his other cartoons but when his first animations company had failed, declaring bankruptcy in the spring of 1923, he had asked Margaret Winkler, who was previously interested in Alice in Wonderland, to distribute the money in the creation (Cole, 28). Although there was a nasty court case after, Disney focused on the positives and kept on moving

Walt produced the first short cartoon that featured Mickey Mouse. Walt Disney himself used his voice for the voice of Steamboat Willie (Mickey) (“Walt Disney”). Mickey Mouse has appeared in more than 100 animated films. (Orr front cover). Early cartoons starring Mickey Mouse often showed him playing mean tricks on other characters. As Mickey Mouse became everybody's hero, Disney saw he needed another character that was naughty, greedy, and rude in a funny way. That character that was created was Donald Duck (Stewart 20). Walt Disney also created more animated movies that were big hits. He soon made a full length animated movie. It was called Snow White. It took about 5 years and 250,000 drawings to make it. It broke all of the records in animated film history (Orr 30). Over the next few years, Disney made more films, including, Pinochio (1940),

Disney’s long-run success is mainly due to creating value through diversification. Their corporate strategies (primarily under CEO Eisner) include three dimensions: horizontal and geographic expansion as well as vertical integration. Disney is a prime example of how to achieve long-run success through the choices of business, the choice of how many activities to undertake, the choice of how many businesses to be in, the choice of how to manage a portfolio of businesses and the choice of how to create synergies between those businesses (3, p.191-221). All these choices and decisions are

Biographical facts: placing emphasis on crucial experiences, episodes, pre-occupations and challenges that created turning points in advancing the subject’s leadership role.

Disney has become a marketing goliath and the #1 entertainment company in the US. They have been able to develop a creativity-driven philosophy that over time was tempered by financial responsibility and that benefitted from powerful synergies between its divisions. From the very beginning, Disney has been synonymous with innovation within the children’s entertainment industry, from their introduction of animations with synchronized audio, full-length animated feature films and then later into theme parks and on-ice and Broadway shows. One important element of Disney’s success was the extent to which they integrated and expanded into different

“When you believe in a thing, believe in it all the way, implicitly and unquestionable.”

The Walt Disney Company is one of the largest media and entertainment corporations in the world. Disney is able to create sustainable profits due to its heterogeneity, inimitability, co-specialization and immense foresight. During the late twentieth century, Michael Eisner founded and gave a rebirth to Walt Disney Company. Eisner revitalize TV and movies, Themes Park and new businesses. Eisner's takeover for fifteen years had climbed the revenues and net earnings of the company. It also successfully uses synergy to create value across its many business units. After its founder Walter Disney's death, the company started to lose its ground and performance declined. Michael Eisner became CEO