Walt Disney World 's Theme Parks Have Changed Their Pricing Strategy

The corporate officials of SeaWorld used facts to convince viewers to believe their credibility instead of those of BlackFish by different logistic angles such as their many years of being in business. They stated in the website that in the more than fifty years SeaWorld has been in business, they have built a diversified portfolio of 11 destination and regional theme parks which proves they are a well-rounded corporation. They inform the viewer that their programs and practices are based solely on the wellbeing of the animals; “Our advanced programming applies a broad range of best practices based upon behavioral enrichment, preventive health, veterinary medicine and facilities design and management. Our programs and policies are affirmed by numerous federal and state laws, including the Animal Welfare Act, Endangered Species Act, Marine Mammal Protection Act and other statuses”(SeaWorld Website). They make it their priority to accommodate environmental, social and economic sustainability across the company and throughout their employee culture, which is a huge part of having a thriving business. With this aspect of the business, they show that they are reliable and a trustworthy corporation. They state in the website how they have over 21,000 team members nationwide, which appeals to how the crew members are treated across the country, otherwise they wouldn’t have any employees. They make many

Most people today have visited or at least heard of the popular tourist attraction, Seaworld. These tourists may think of it as a place to see marine animals do trick, like killer whales interacting with humans in a fun and entertaining way- but do we ever stop to think about the treatment or feelings of these creatures? After visiting Seaworld and seeing the famous Shamu, the thought of how living in captivity affects the animal had not crossed my mind. After researching I am now extremely concerned with the way these whales are impacted by spending their lives in bathtubs and forced to do tricks for food, all while humans are blindly funding this billion dollar business.

If you have ever been to Seaworld you would have had to go see the Killer whales in fact its one of the top attractions there. Through the eyes of a child, these gentle giants seem to be happy, healthy, and enjoying a playful game with their trainers. The question is are they really happy, do they get treated the right way, and why have there been deaths and injuries. Many people wonder about these things and after the movie Blackfish came out more and more people began to question how well Seaworld treats their animals. “The truth is that Sea World keeps its animals for entertainment and money and helps no one but themselves.”- Animal Legal Defense Fund

Since SeaWorld opened in 1964, the park has encountered harsh criticism from the public. Whether criticized for their ethics or their oblivious harm to animals, the underwater amusement park raises many ethical questions regarding the captivity of sea animals, especially orcas. Most people are uninformed about orcas to begin with, so they do not understand why SeaWorld is such a terrible place. SeaWorld exploits animals in their shows to bring revenue to their company, while disregarding the physical and mental health of the animals. Today, people have begun to see the reasons why SeaWorld should close. SeaWorld should close their doors due to their record of unhealthy orcas, their aggressive killer whale, Tilikum, and their dishonesty to the public.

SeaWorld opened on March 15, 1959 and has been a huge visitor attraction. Ever since the Blackfish documentary was released in 2013, SeaWorld dropped sales by 50% in the year 2014. Even though SeaWorld is still in business and training the orcas, I think SeaWorld should be closed down because of the whales’ health and the risks of the trainers.

xxii. Walt Disney offers products and services to consumers during low peak times of the year through reduced prices for admission tickets, hotel suites, and cruise line tickets.

Imagine a place where you can see your favorite sea animals. Whales, dolphins, sharks, even penguins. Doesn’t that sound like somewhere you would enjoy going? SeaWorld is what comes to most people’s minds when they think of this, but is SeaWorld really that wonderful? Is SeaWorld truly what it’s hyped up to be? SeaWorld claims to be a sanctuary for animals where they keep animals like killer whales safe from the dangers of the world. Well, SeaWorld should really get a dictionary because a “sanctuary” is truly not what they give these animals. Orcas are the main attraction of SeaWorld but they are also one of the animals that suffer the most. Orcas in SeaWorld lifelessly float in their pool with little to no shade from the sun. In the wild,

Recently, at Universal Studios, the Wizarding World of Harry Potter opened up. This magical land is based off of J.K. Rowling’s Harry Potter series, and includes fun rides, a Hogwarts replica, exciting shops, and even Moaning Myrtle in the bathrooms! This recent success is expected to help some, but hurt others. Disneyland might be seeing a loss of customers, due to this addition to Universal Studios. Disneyland is expected to lose business, but the wonderful land full of fairy tales has started competing for customers. Disneyland has started building a Star Wars themed development, the opening date has not been released yet. Who will win the war for service? Only time will

Euro Disney marketers have recognized a trend. People are going to theme parks during the weekends for adults as well as children entertainment. Indeed, there is an existing need for entertainment of this kind. Therefore, an opportunity exists in the European market that Euro Disney could have taken advantage of.

A $2 increase on admission prices has the potential to increase revenues with a low risk of profit loss. A loss would only occur if the price change were to lose more than 572 visitors. An increase to $14 a ticket will bring in extra profits and still remains below the competitors and the ROM’s regular hours

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

Leisure travelers overall will be made better off by the new fare structure. These travelers have more flexibility and can take advantage of the advance purchase discounts and Saturday-night stay discounts. An exception to this is leisure travelers who had found “loop holes” in the old fare system by using “creative ticketing” and waiting for deep discounts. These leisure travelers may pay higher rates because the deep discounts will no longer be offered.

In the article, “Price discrimination land”, reporters explained how Disneyland will be implementing peak pricing. Peak pricing is congested pricing where customers pay an additional fee during periods of high demand. Also, Disney have already introduced surge pricing in February 2016. Surge pricing, is the temporary increase of a service because the demand is extremely high. The article compares Disney’s surge pricing to the well known company, Uber, explaining that when the mechanisms were disabled a various amount of issues took place. Further studies shows, that Disneyland is not participating in surge pricing but they are participating in, price discrimination In class we learned that price discrimination is the action of selling the same

Competing amusement parks has upgraded their attractions to attract more consumers and Disney is has recently strategizing this approach to a more concentrated perspective. This can ultimately lower their revenues until the plan is complete.

Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disney’s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U.S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100’s regularly whereas in California it can get as cold as the low 50’s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it