Walt Disney and Disneyland
When the subject of the Disney Enterprises is brought up, one often thinks of cartoons, musicals or other movies, amusement parks, and famous characters such as Mickey Mouse.
And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California.
Called “the happiest
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The standard morals of the country were undergoing a transformation. Walt Disney recognized this and sought to provide an outlet for those longing for the ethics from the days of yore.
As suburban America witnesses urban violence invading it’s schools, homes, and neighborhoods, Disney becomes a symbol for the security and romance of the small-town America of yesteryear- a pristine never-never land in which children’s fantasies come true, happiness reigns, and innocence is kept safe through the magic of pixie dust.
Disney’s target audience was young -and children were much more apparent than before, due to the postwar baby-boom-, so by filling his projects with good values and happiness he was able to instill them into his audience at a young age.
While making animated films projected at youth and at others who Disney hoped to infuse innocence into, being the entrepreneur he was, he also had to keep in mind the business of his company. Disney wanted to promote the carelessness of being young, and desired to show even adults that they, too, could be happy and relaxed. Being able to do so and keep audiences of all ages interested enough to save his company from bankruptcy is indeed a challenge. Nevertheless, Disney was able to generate films that people of many different generations to enjoy, and all the while become extremely successful.
Disney [defined] innocence as part of
For most of society, the word Disney elicits warm feelings: memories of early Saturday mornings with family watching cartoons, family trips to Disney World, or a movie that was so encapsulating it was watched over and over again. Disney achieves a high level of regard from most of society unparalleled by other companies. Penn State education professor, Henry A. Giroux, accompanied by Grace Pollock, argues in his book The Mouse That Roared: Disney and the End of Innocence that society is blinded by Disney’s façade of “childhood innocence” and that Disney’s marketing tactics are far from innocent at all.
You probably can’t find anyone on the seven continents in the civilized world who has not heard the word Disney. No other person in the world has played both to, and with so many people’s imagination. Both young and old admire what Walter Disney accomplished in his lifetime.
Walt Disney; When that name is spoken faces of children and adults alike light up with looks of sheer joy. When debating what to see at the movies the newest Disney flick is almost always decided upon over the others. With Disney people are 100 percent sure to walk out of the theater happy and smiling. From the catchy theme songs to the thrilling theme parks Disney has built the fantasy empire. Although he built the fantasy world Disney was not a man who walked around with his head in the clouds. He used his animation and film making skills to not only make fantastic movies but to also bring joy into times of war, fun into times of education, and excitement into times of vacation
Employees would say, “He sought out stories with optimism and “heart” as his staff called them.” (Croce 93). Disney’s purpose is to bring light, laughter, and happiness into the world in whatever form it may be. For example, when Walt Disney released Snow White and the Seven Dwarfs, his goal was that “Snow White infuses hope and positivity into a society struggling with the Depression.” (Monet 111). This goes to show how moving and effective that Walt Disney films inspire others that there is good and hope in the world. Walt Disney’s films helped americans escape their daily lives for a moment and feel happy and that there was a “Happily Ever After”. These films gave everyone a bit of hope that they were struggling to find in these hard times. Walt Disney also make it clear that ““There’s enough ugliness and cynicism in the world without me adding to it.”” (Croce
Disney created a 2.5 billion town which aimed to be an ideal society, somewhere people could go to get away from the harsh realities of the world. Pg. 70 6. Image of being innocent kept Disney protected from interrogation from many critics. Pg.85 7.
For many people in the world’s childhood, Disney movies symbolize either a dream of life. Disney movies are often used in case of teaching children that dreams come true. “Disney is for kids”, movies have become an American way of life from childhood, and of course, this does not exclude other countries.
Today, most people would recongize and have memories when asked about anything relating to Disney. Kids grow up watching Disney movies and dreaming of going to Disney World. Disney has been seen as a symbol of innocence and imagination since its creation in the mid 1900’s. The video Mickey Mouse Monopoly: Disney, Childhood, and Corporate Power was produced to highlight how racism and sexism can be seen throughout the Disney franchise. This video focuses on the Disney movies and how they can influence culture as they are consumed by mass audiences around the world.
Disney is a topic that is well known not to only most children of the world but adults as well. And has been a part of families’ cherished movies, possessions, and memories for generations many times to come. As we all know Disney is a multi-billion dollar company. They produce everything from the movies, tv shows, to Disney Parks, Disney Resorts, Cruises and Etc. with all these outlets are spread all around the world from Shanghai, Honolulu to Orlando just to name a few. Movies and amusement parks have been contributing to the economy for almost seventy-seven years and are still going on strong.
“An idealized rendering of small-town America, the values, the feel, the ethics, all of that. What Disney’s trying to do at some level of awareness is to create an image of America that people would like to think exists.”
It was a sunny Christmas morning I had just woken up to the sounds of my brothers and sisters making a ruckus in the family room, so I got up out of bed and I was attacked by the screams from the living room. My siblings were extremely excited that it was Christmas morning and that they were finally able to open their presents that have been sitting under the Christmas tree since the beginning of the month. It was about 9:30 am by the time my parents woke up and we were aloud to open our presents. I got clothes which is fine because it saved me one trip to the mall. My sisters also got some clothes and my little brother got mountains of Legos. After we opened presents my cousins showed up and we all went out for brunch at Denny’s. After our
Background: The history of Walt Disney, and the Disney Corporation, is one shrouded in admiration and accolades for the accomplishment of the American dream. Walt Disney himself is an icon for the American work ethic, i.e., hard work pays off. He is seen as a Horatio Alger, "rags to riches," success story. Beginning his work in animation in the 1920s, Walt Disney gained fame worldwide for his films and theme parks. But Walt Disney created more than films and theme parks. By infusing them with an ideological stance glorifying "the American way of life," his brand of democracy and conservatism, he created a cultural institution. The moralistic stance of his enterprise became common knowledge and it is said that his 1933 version of Three Little Pigs was the last of his cartoons in which the film’s moral messages were open to interpretation [3]
Disney has been involved in the lives of millions of Americans since the early 1920s and even now, continues to touch the hearts of each new generation. What started as a simple and humble cartoon studio grew into a world-wide known enterprise. Disney brought comfort to the United States post WWII and has been a staple in households across America for children everywhere. It is not uncommon for people to reminiscence about their childhood when thinking about Disney shows or movies. So, how did a little cartoon studio get so well known? The era of when the studio was created may be one of the advantages that led Disney from an uncle’s
The Walt Disney Company’s passed and present actions, programs, and corporate culture demonstrates the company’s commitment and appreciation for excellence. The spirit of excellence - which is woven into the fabric of Disney - began with the company’s founder Walt Disney (Wise, 2014). His dream of excellence was so immense and pervasive that it invaded every aspect of the company. Historically, the Walt Disney Company displayed excellence through the strict standards of performance excellence and a love of innovation and technology. Walt Disney impressed and required an excellent performance ethic from every member of the company - whether leading animators or Disneyland employees (Carillo et al., 2012; Gabler, 2007). Disney’s fascination and use of technology as an innovative change agent, stimulated excellence in all of his work. Walt displayed excellence in the creation and application of the multiplane camera in Snow White and “his technological perfectionism, corporate homogeneity, and robotized attractions” (Weinstein, 1992, p. 154), set Disneyland apart from proceeding amusement parks - as a new benchmark of entertainment excellence within the field (Weinstein, 1992; Wise, 2014).
Throughout history, there have been many notable American figures that had enormous impacts on almost everyone's daily lives. Although, one figure stands out among many, and that man worked his hardest to make his dreams come true, Walt Disney. Disney made a reputation of brilliance and "[t]he combination of Disney's desire to try new techniques and his striving to make a better product set him apart from most other animators" (Nardo 25). How could anyone forget classics like Mickey Mouse, Snow White and the Seven Dwarfs, Fox and the Hound, the Little Mermaid, and many more all created by Disney? "He created a cast of memorable animated and live-action characters that have been forever associated with the Disney name" (Nardo 10).
It was this new found ownership that gave them back the freedom to think and use their imagination. Disney had the notion of making films that is meant for not only little boys and girls but once again for the whole family to enjoy.