Research Paper On Walt Disneyland

Walt Disney set a vision for the company – to provide wholesome family entertainment. Everything that the company did was aligned to this vision and corporate philosophy.

For most of society, the word Disney elicits warm feelings: memories of early Saturday mornings with family watching cartoons, family trips to Disney World, or a movie that was so encapsulating it was watched over and over again. Disney achieves a high level of regard from most of society unparalleled by other companies. Penn State education professor, Henry A. Giroux, accompanied by Grace Pollock, argues in his book The Mouse That Roared: Disney and the End of Innocence that society is blinded by Disney’s façade of “childhood innocence” and that Disney’s marketing tactics are far from innocent at all.

You probably can’t find anyone on the seven continents in the civilized world who has not heard the word Disney. No other person in the world has played both to, and with so many people’s imagination. Both young and old admire what Walter Disney accomplished in his lifetime.

     Walt Disney; When that name is spoken faces of children and adults alike light up with looks of sheer joy. When debating what to see at the movies the newest Disney flick is almost always decided upon over the others. With Disney people are 100 percent sure to walk out of the theater happy and smiling. From the catchy theme songs to the thrilling theme parks Disney has built the fantasy empire. Although he built the fantasy world Disney was not a man who walked around with his head in the clouds. He used his animation and film making skills to not only make fantastic movies but to also bring joy into times of war, fun into times of education, and excitement into times of vacation

Disney has been involved in the lives of millions of Americans since the early 1920s and even now, continues to touch the hearts of each new generation. What started as a simple and humble cartoon studio grew into a world-wide known enterprise. Disney brought comfort to the United States post WWII and has been a staple in households across America for children everywhere. It is not uncommon for people to reminiscence about their childhood when thinking about Disney shows or movies. So, how did a little cartoon studio get so well known? The era of when the studio was created may be one of the advantages that led Disney from an uncle’s

Title: The Mouse that Roared; Disney and the end of Innocence Author: Henry A. Giroux Length: 170 pages Precis: Henry A. Giroux argues that Disney is “anything but innocent”, that the true aim Disney is setting is educating children to become active consumers. Describe the realities of Disney films, the racism, gender roles and stereotypes. I. Ten Facts I’ve learned reading this book 1. Innocence is a key factor in the Disney Company’s attempt to market its self-image to the American public. Pg.34 2.

Employees would say, “He sought out stories with optimism and “heart” as his staff called them.” (Croce 93). Disney’s purpose is to bring light, laughter, and happiness into the world in whatever form it may be. For example, when Walt Disney released Snow White and the Seven Dwarfs, his goal was that “Snow White infuses hope and positivity into a society struggling with the Depression.” (Monet 111). This goes to show how moving and effective that Walt Disney films inspire others that there is good and hope in the world. Walt Disney’s films helped americans escape their daily lives for a moment and feel happy and that there was a “Happily Ever After”. These films gave everyone a bit of hope that they were struggling to find in these hard times. Walt Disney also make it clear that ““There’s enough ugliness and cynicism in the world without me adding to it.”” (Croce

For many people in the world’s childhood, Disney movies symbolize either a dream of life. Disney movies are often used in case of teaching children that dreams come true. “Disney is for kids”, movies have become an American way of life from childhood, and of course, this does not exclude other countries.

It was a sunny Christmas morning I had just woken up to the sounds of my brothers and sisters making a ruckus in the family room, so I got up out of bed and I was attacked by the screams from the living room. My siblings were extremely excited that it was Christmas morning and that they were finally able to open their presents that have been sitting under the Christmas tree since the beginning of the month. It was about 9:30 am by the time my parents woke up and we were aloud to open our presents. I got clothes which is fine because it saved me one trip to the mall. My sisters also got some clothes and my little brother got mountains of Legos. After we opened presents my cousins showed up and we all went out for brunch at Denny’s. After our

Today, most people would recongize and have memories when asked about anything relating to Disney. Kids grow up watching Disney movies and dreaming of going to Disney World. Disney has been seen as a symbol of innocence and imagination since its creation in the mid 1900’s. The video Mickey Mouse Monopoly: Disney, Childhood, and Corporate Power was produced to highlight how racism and sexism can be seen throughout the Disney franchise. This video focuses on the Disney movies and how they can influence culture as they are consumed by mass audiences around the world.

“An idealized rendering of small-town America, the values, the feel, the ethics, all of that. What Disney’s trying to do at some level of awareness is to create an image of America that people would like to think exists.”

Disney is a topic that is well known not to only most children of the world but adults as well. And has been a part of families’ cherished movies, possessions, and memories for generations many times to come. As we all know Disney is a multi-billion dollar company. They produce everything from the movies, tv shows, to Disney Parks, Disney Resorts, Cruises and Etc. with all these outlets are spread all around the world from Shanghai, Honolulu to Orlando just to name a few. Movies and amusement parks have been contributing to the economy for almost seventy-seven years and are still going on strong.

The Walt Disney Company’s passed and present actions, programs, and corporate culture demonstrates the company’s commitment and appreciation for excellence. The spirit of excellence - which is woven into the fabric of Disney - began with the company’s founder Walt Disney (Wise, 2014). His dream of excellence was so immense and pervasive that it invaded every aspect of the company. Historically, the Walt Disney Company displayed excellence through the strict standards of performance excellence and a love of innovation and technology. Walt Disney impressed and required an excellent performance ethic from every member of the company - whether leading animators or Disneyland employees (Carillo et al., 2012; Gabler, 2007). Disney’s fascination and use of technology as an innovative change agent, stimulated excellence in all of his work. Walt displayed excellence in the creation and application of the multiplane camera in Snow White and “his technological perfectionism, corporate homogeneity, and robotized attractions” (Weinstein, 1992, p. 154), set Disneyland apart from proceeding amusement parks - as a new benchmark of entertainment excellence within the field (Weinstein, 1992; Wise, 2014).

Throughout history, there have been many notable American figures that had enormous impacts on almost everyone's daily lives. Although, one figure stands out among many, and that man worked his hardest to make his dreams come true, Walt Disney. Disney made a reputation of brilliance and "[t]he combination of Disney's desire to try new techniques and his striving to make a better product set him apart from most other animators" (Nardo 25). How could anyone forget classics like Mickey Mouse, Snow White and the Seven Dwarfs, Fox and the Hound, the Little Mermaid, and many more all created by Disney? "He created a cast of memorable animated and live-action characters that have been forever associated with the Disney name" (Nardo 10).

It was this new found ownership that gave them back the freedom to think and use their imagination. Disney had the notion of making films that is meant for not only little boys and girls but once again for the whole family to enjoy.