Walt Disney and Toy Story

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Pixar and Disney: A Study of Creativity and Culture In 2005 the managers of Pixar Animation Studios were facing a crisis. The company’s ten-year partnership with Disney was about to end and the company had three options: draft a new agreement with Disney, find a new partner, or set up their own marketing and distribution network.[1] Renewing the partnership with Disney seemed, to many, like an obvious choice. The arrangement had been a boon to the fledgling studio when it was first starting out. Disney had provided most of the funding[2] and had given Pixar’s movies top flight marketing support[3] in exchange for ownership of Pixar’s characters and a substantial percentage of the profits. Pixar had grown, however, and had accumulated…show more content…
At the cost of $1,488,422, the movie had represented yet another first for the innovative studio that had already introduced the world to Steamboat Willie, often credited as the first animated cartoon to feature synchronized sound in 1928[16] (According to film historians Max Fleischer had produced Old Kentucky Home, which also had sound, in 1926), and Flowers and Trees, the first full color cartoon, in 1931. Flowers and Trees was also the first cartoon to win an animation Oscar.[17] Snow White, which had both color and sound, made use of other innovations as well. The multiplane camera, developed by the studio, allowed Disney animators to create layered scenes with pictures of objects in the foreground and background suspended on sheets of glass at different layers of a fourteen-foot platform to create the illusion of a three dimensional world.[18] Further innovations followed. Fantasia, launched in 1941, was the first animated film to feature stereophonic sound. (The movie’s success was limited, however, by a combination of factors. One practical hurdle was that theaters had to install new sound systems to show it and the onset of World War II made theater owners hesitant to make the investment.)[19] In years that followed, Disney would expand beyond animated features into live action film and television and into the

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