Walt Disney 's The Disney Company

2012 WordsApr 22, 20169 Pages
Tyler Knight The Walt Disney Company Introduction History/background. The Walt Disney Company is a very large company with a very rich history. The company began as a cartoon studio in 1923, started by Walt Disney, and it was called the Disney Brothers Cartoon Studio. In 1928, the first animated film to star Mickey Mouse, Steamboat Willie, debuted in New York City. The following year, the partnership between the two Disney brothers was replaced by four renamed Disney companies. In 1932, the first full-color cartoon, Flowers and Trees, was debuted by Disney. In 1937, Disney premiered their first feature-length animated film, Snow White and the Seven Dwarfs. In the year 1940, Walt Disney Productions issued its first stock and the Disney…show more content…
This history is just some of the major things that Disney did to reshape the entertainment industry. The Walt Disney Company owns many other companies and operates in over 40 countries around the world. As of 2016, the Walt Disney Company is ranked #57 on the list of Fortune 500 companies. Mission/Vision/Values. As stated on The Walt Disney Company website, “The mission of The Walt Disney Company is to be one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world (About – Leadership… Disney Company, n.d.)”. Some of the values that Disney holds are to foster innovation, generate the best creative content possible, expand into more new markets around the world, and bring joy to each and every consumer. Customers/Competition/Substitutes/Suppliers Customers. The customers for The Walt Disney Company include but are not limited to: theme park visitors, moviegoers, people who watch Disney’s television networks, and people who would shop at Disney’s retail stores. Competition. Because The Walt Disney Company is so diversified in the entertainment industry, it has competitors from many different segments of the market. The company has five main

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