Walt Disney 's Theme Park

In 1955, Disney opened its first theme park, Disneyland, in Anaheim, California, which covers more than 160 acres. The opening day was not without issues. The

the idea was conveyed to the other Disney parks across the world. The 1971 Walt Disney World

To start off, one major similarity is both Disney World and Adventureland have specific characters that build the atmosphere of their theme parks. For example, Disney World has; Mickey and Minnie Mouse, Goofy, Donald and Daisy Duck, Cinderella, Snow White, Belle and many more beloved Disney characters! As for Adventureland has a well-known character, the Saint Bernard dog. All the characters that "live in" their theme park attract children's attention very easily. Children are quick to recognize Disney Worlds characters from TV shows they have watched on Disney Channel. The Saint Bernard at Adventureland is a welcoming, fun character to Adventureland, which attracts thousands of tourists. Both theme park's characters endow the same qualities and draw vast amounts of tourist to both of their theme parks!

| In 1955, Disneyland was introduced to the American public by creator Walt Disney. It was one of the first theme parks offered in America and attracted crowds of young children and families. The theme park was inspired by many of Walt Disney’s animated features as well as historical figures like Mark Twain and Abraham Lincoln.

The next park you could visit in the Walt Disney World park is Epcot. Epcot was created in 1966 by Walt Disney it stands for Experimental Prototype Community of Tomorrow. There is many different worlds you can visit in Epcot such as Mission: Space, or even The Seas With Nemo and Friends. If you want something more thrilling you can go to The Sum of All Thrills where you can make your very own thrill ride using mathematical tools, an innovative touch-screen table and a robotic

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

The parks and resorts component of Disney Corporation in the United States include the Walt Disney World Resort in Florida, the Disneyland Resort in California, Aulani, a Disney Resort and Spa in Hawaii, the Disney Vacation Club, the Disney Cruise Line and Adventures by Disney. Internationally, Disney also has parks and resorts with Disneyland Paris, France, Hong Kong Disneyland Resort in China, Shanghai Disney Resort also in China, and has licenses the operations of Tokyo Disney Resort in Japan. These parks and resorts all have Disney themes. Walt Disney sells admission to all theme parks around the world but also offers numerous

“Disney’s current theme park operations consist of the United States, Japan, France, and Hong Kong, while the geographical scope of its movie distribution and merchandise sales operations reaches almost two hundred countries” including Australia. Disney now plans to expand its global scope of operations of

In 1955, the most charming place in the world was ‘Disneyland’ was open for the public. The idea was to create a magical place for the whole family. Ever since then, Disneyland theme parks have been growing and today Walt Disney Company owns 14 theme parks in the world.

Hong Kong Disneyland use the consumerism strategic for attracting the customer in Hong Kong because, this is the first park of Disneyland in china and here the culture of people and environment are totally different from U.S.A environment.

Even in the United States, Disneyworld (Florida) and Disneyland (California) vary in there social forces. Cast Members (Disney’s term for employees) in CA are trained to be friendly and greet every guest, while in FL they are trained to only greet guests who seek them out. The political, legal, and regulatory factors again, vary from theme park to theme park. The parks in the United States have more restrictions than say those of Hong Kong, China. In the U.S, minors (age 15-17) are only allowed to work 20 hours a week. In Hong Kong, young persons (ages 15-17) are allowed to work up to 48 hours a week. Regulatory factors such as this differ in each region. The Walt Disney Company Parks and Resorts has quite an extreme variety of natural environments. The weather in Florida for example can get in the 100’s regularly whereas in California it can get as cold as the low 50’s. These weather conditions actually are a big factor in guests determining which park they want to visit. Technology seems to stay consistent between most of the theme parks. In fact, many of the theme parks have some of the same rides at their parks. The global forces actually can create threats to the company. The addition of the newest theme park to the company, Shanghai Disney, took several years to become accepted. This has been common throughout the duration of The Walt Disney Company. Many people vote against a new theme park or resort because of the crowds that it

Walt Disney Company had always been successfully operating theme park until 1992. Starting in 1955 where the first Disneyland set its foot at Anaheim, California and in 1983 in Florida (Hill, 2000). While in 1983, Disney faced a true challenge as they opened the first international Disneyland in Tokyo. In a fear of wide cultural differences between American and Japanese, it turned out an unexpected massive successful Tokyo Disneyland. As a result, Disney did not hesitate to invest a big sum of money for Euro Disney in Paris.

Walter Elias "Walt" Disney (December 5, 1901 – December 15, 1966) was an American entrepreneur, cartoonist,animator, voice actor, and film producer. He and his staff created numerous famous fictional characters including Mickey Mouse, Donald Duck, and Goofy. These cartoon characters became so famous that he designed theme park for the entertainment of children and family in U.S.A. Disney then thought to spread the theme parks around the world. Therefore Disney theme parks were opened first in Tokyo, Japan called "Disney Resort" which became sucuessful by luck. The second theme park was opened in Paris called " Disneyland Paris” which became unsuccessful because of the cultural differences between U.S and Paris. Keeping this problem in mind, Disney opened third theme park in Hong Kong called Hong Kond Disneyland which became successful.

Another external benefit that this new theme part will bring to Hong Kong is fame. Disneyland will enhance Hong Kong?s attractiveness as an international tourism destination, as well as attract tourists that do not normally come to see theme parks. For example, some tourists might come to Hong Kong because of it?s well known shopping prices, but with Disneyland in Hong Kong, it gives them one more reason to come to Hong Kong. Ocean Park also announced that Disneyland will be a compliment to Ocean Park- tourists that come to see Disneyland would not want to miss out on Ocean Park, as well.

Executive Summary Hong Kong Disneyland (Disney HK) is owned by Hong Kong International Theme Parks Limited, a joint venture company with 57 percent shares from the Hong Kong Government and 43 percent shares from the Walt Disney Company. One of the key reasons Disney HK was constructed is to create new jobs for both within Disney and through other employment opportunities and was also estimated to generate economic benefits for Hong Kong. This report would include a comprehensive analysis of the company, Disney HK. It aims to analyse the current situation of the company and propose strategies that would help Disney HK to improve and attain better achievements. The report would consist of an introduction, discussing Disney HK’s current