Walt Disney's Avengers: Age Of Ultron

Eisner insists on having control over the creative process, and that he has to authorize all story development. This creates an atmosphere where writers, composers, animators, and actors do not perform their best, because they have no say in story development. This results in films that under perform at the box office” (The Walt Disney Resource). 3.) Eisner “has failed to negotiate fair contracts with some of Disney’s greatest assets…including Disney’s top writers, composers, animators, actors, and partners. Jeffrey Katzenberg, Hilary Duff, and Pixar Animation are just a few of the recognizable names that have left the Disney Family because Michael was unwilling to pay them what they are worth. Miramax has threatened to leave the company as well” (The Walt Disney Resource). 4.) Eisner’s “desire to cut costs has resulted in many poor quality films and merchandise” (The Walt Disney Resource), and 5.) Eisner “has mismanaged the theme parks…and has tried to save money by cutting down on maintenance costs” (The Walt Disney Resource) where the upkeep is eroding.

This ‘offer dance’ is typical in negotiations pitting two highly competitive bargaining styles against each other.”

To begin my experience, upon purchasing the tickets and asking for a closed captioning device, I realized the employee I was speaking to did not seem to even know what I was talking about. She expressed that she was unsure if the theater provided them, and had to speak with a supervisor first, until eventually another employee came out with the device. It did not take long to sort out the confusion, so I felt no frustration whatsoever towards the employees. However, I still wondered what that experience would have been like

Concession sales and ticket sales are the two biggest sources of revenue for a movie theater but the exhibitors has limited control over both revenues and profits because those two are important aspects. Attendance allows for profitable sales of concessions and advertisements, but there are significant caps on the volume of concession sales per person, and selling price seem to have reached a maximum. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie.

Disney’s tentpole strategy has been fairly successful throughout the Disney Studios lifetime. Even though this strategy worked in the past it may not be the best strategy moving forward, as there are advantages and disadvantages to this strategy. One advantage of this strategy is that the tentpole films attract movie going customers that think of the movies more as an event rather than just a film they want to see.“A $200 million movie is more likely than a $20 million movie to have elements that appeal to moviegoers--to have special value for them.”, said Horn. Just as with any bet, there could also be a risk and disadvantage. If the film fails, they would both have to take the fall instead of just Disney Studios. “When our

This year has seen some of the highest-grossing films of all-time hit theaters (Furious 7, Age of Ultron, Jurassic World), but with millions of fans driving blockbusters to record high grosses, it has never been a worse time to go see a movie. Garbage overflows the aisles, people share pictures of the opening credits, and AT&T actively encourages their customers to watch football DURING the movie (https://twitter.com/drafthouse/status/643612704750600192).

Ticket prices to go see a movie are skyrocketing! People are starting to cut corners to not pay the outrageous prices! But, why are people doing this crazy process? This is a completely unnecessary process for people to do! People should not be able to sneak food into a movie theater.

Zack Snyder, the director of the movie stepped up to the plate without first realizing this to be a difficult concept. Zack was met with feedback from an audience of “Watchmaniacs, who believe that any change is an act of treason.” (Corliss) Given the budget and the potentially tenuous history for this film, many felt that the movie would not do well upon release in

4. The bargaining power of buyers: The outlook for the target market isn’t favorable for the movie industry because it will not be growing as fast as the overall population. Buyer power is a strong force because of the target market and several other factors including: the undifferentiated product offered, switching to an alternative is simple and low cost, and customers can stay home and watch movies. The consumers are also complaining about concession and ticket costs, along with the advertisements before the film is shown.

If they didn’t raise ticket prices, they would lose money and go out of business. Lots of people would lose their jobs. Not only is it proven that movie theaters have to sell their food at a high price. Another reason why it is not OK to sneak snacks into the multiplex, is because They have to make money for new equipment.

Government cultivated protectionism is a direct way to immediate interest distribution in market. As we decide to watch a movie tonight, I suddently think that The”Domestic Film Protection Month” is a good example of this kind. This unwritten rule starts in 2006, every year around July and August (yes, right now), china mainland cinema will limit the number imported film down to one or two, cut clips out of them or delay others release time. 9 years past till 2017, I could not say this protection have no help with Chinese film industry, it acutally works. As an audience, I am happy to see a small local studio I love, finally able to release their first animated film. At the same time, Lin is disappoint to miss a chance to see Alien on big

Marvel Studios’ movies is like a path to travel on as an audience member (Menard, 2014, p. 28). Across a decade worth of films and tv shows, there has been a there has been more than 60 characters that the Marvel Studios universe contains (Menard, 2014, p. 54). There has been a lot of conflict and character development, because of the multiple events that happens in the other movies (ComicBookCast2,2016). There a lot of example of this happening, such as the new york event in The Avengers (ComicBookCast2,2016). The event in the Avengers spread into the Avengers, Iron man 3 Captain America: Winter Soldier, Avengers: Age

When entering into contract negotiations, the objective of each side is to obtain a contract of greatest benefit to their organization. This desirable outcome never happens by chance; it is always the result of careful planning. A critical part of this planning is understainding the role of power. This includes determining who possesses the power in bargaining, and establishing strrategies to bargain with individiuals who have more power than you. This power is needed to obtain the advantage in negotiating which will increase the liklihood of obtaining the goal (Lewicki, Saunders & Barry, 2011). Once in the heat of negotiation, it can be too late to try to catch-up on planning which failed to occur before the negotiation process began.

However, millions of movie fans are complaining about bad action movies. Bad action takes away from a film just as much as bad acting, but the studios have no system in place to protect movie fans from bad action..

The fourth mistake runs in parallel with the fifth mistake is to search too hard for common ground which is neglecting BATNA. In fact, a negotiator has to try similarities with the others to have a deal. However, a negotiator has to know where he can’t go and the others alternatives. Moreover, if you try to seek too hard for similarities, you risk stopping the negotiation. Differences of interests can unbundle different elements and give each party what it values the most; many times at least cost to others.